Proxies Acquires Avec’s Assets for Upcoming Mocktail Launch
Adult non-alc beverage brand Proxies has acquired the assets of defunct mocktail maker Avec, with plans to use its recipes for a new canned drinks line slated to launch early next year.
Brad Avery
Posts by Brad Avery
Saint James Says Sales Ignite After Pack Refresh
Over six months since introducing its refreshed aluminum packaging, Saint James Iced Tea is enjoying the benefits of a glow up. The startup beverage maker moved away from cartons this spring and the difference was felt instantly.
Liquid Death Lands West Coast DSDs Ahead of Energy Launch
The new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest houses The Odom Corporation, Bigfoot Beverages and Summit Beverage Distribution Co.
BellRing Closes FY25 Up Double-Digits on Protein Hype, Outlook Shaky
Revenue remained strong in its Q4 and fiscal year 2025 earnings report today, but BellRing Brands – maker of Premier Protein and Dymatize – fell short of analyst expectations despite outperforming throughout the fiscal year.
Jones Soda Touts Double-Digit Q3, Congress Puts Hemp Line in Jeopardy
Fresh zero sugar innovations and distribution gains paid off for Jones Soda Co. in its Q3 earnings report today, with the company announcing nearly 15% revenue growth to $4.5 million in the quarter.
Nine Years After Exit, Steaz’s Founders Return to Lead Turnaround
After years of declining sales and a retreading footprint, Steaz owner Nova Naturals, a subsidiary of Novamex, has brought on the organic iced tea brand’s original leaders to bring the brand back to a positive growth trajectory.
Más+ Plans ‘Slow Down’ in 2026, Shakes Up Distro Strategy
Mark Anthony Brands is “slowing down” and pivoting to new distribution strategies for its Más+ by Messi sports drink as the brand struggles to make an impact in the market.
Shift Naturals Grows THC Platform with Cocktails, Kevin Love
Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.
Vita Coco Raises 2025 Guidance, Net Sales +37% In Q3
Vita Coco has raised its full year guidance on the back of strong growth for its core coconut water portfolio in its Q3 2025 earnings report today. Net sales for 2025 are now expected to be between $580 and $595 million.
Distribution: Super Coffee To Grow Protein+ in Kroger
Super Coffee is finding a refreshed avenue for growth with its functional Protein+ line, which will roll out into all Kroger divisions nationwide in January; Cactus water brand Caliwater is deepening its on-premise restaurant business.
No Cap Teams with ICEE for Co-Branded LTO Launch
Better-for-you soda startup No Cap is raising the ante on its co-branded collaboration strategy by partnering with the ICEE Company for a three-year licensing deal to license the slush brand’s name and flavors.
Kratom Beverage Brand Mitra-9 Seeks to Toss Class Action Suits
Kratom and kava beverages maker Mitra-9 Brands is seeking to toss a pair of proposed class action lawsuits against it, including one case in which the plaintiff claimed to have bought Mitra-9 products before the company existed.
Drink Weird Aims to Expand Yerba Mate’s C-Store Presence
Since its founding in 2021, Drink Weird has prided itself on its unique, outsider brand identity. But can that approach now help the company solidify yerba mate’s place in convenience stores?
Future Teams with Ohza Founder Ayotte for RTD Cocktail Brand Roué
Global rap star Future and Ohza founder Ryan Ayotte want consumers to drink in style with Roué, a new brand of fine wines and RTD cocktails launching this month.