Distribution: Mocean Gets Moving Through Faire
Adult-focused energy drink Mocean is in motion, now offering wholesale availability through Faire for independent retail accounts across North America.
Brad Avery
Posts by Brad Avery
Just Ice Tea Raises $9M; Big Geyser, Polar Involved
Just Ice Tea has closed a $9 million Series B funding round, backed by investors such as Total Wine & More co-founder Robert Trone, Taste Tomorrow Ventures, Polar Strategic Ventures and executives from New York DSD house Big Geyser.
Throne Sport Coffee Nets $10M Raise, Launches DSD with Big Geyser
Patrick Mahomes-backed functional beverage maker Throne Sport Coffee is ready to build its kingdom in New York, announcing a $10 million funding round and partnering with DSD house Big Geyser for a major push into the NYC metro market this year.
Flow Founder Acquires, Relaunches Formosa Springs Mineral Water
After nearly 40 years off the market, legacy Canadian mineral water brand Formosa Springs is returning, relaunching this year under the ownership of Flow Water founder Nicholas Reichenbach.
Lance Collins’ Accelerator Revs Back Up as Independent Brand
On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.
Refresco to Acquire SunOpta in Cash Deal
Global manufacturer Refresco has entered a definitive agreement to acquire SunOpta Inc. for $6.50 per share in cash, providing the Netherlands-based conglomerate with a major plant-based co-packer as it broadens its business outside of CSDs and packaged water.
Minute Maid to Cut Frozen Juice Line After 80 Years
The Coca-Cola Company announced this week it will discontinue the brand’s frozen lines in April, citing “shifting consumer preferences” as frozen concentrates have declined in popularity with American consumers.
PepsiCo Tackles Affordability by Slashing Snack Prices; 2025 Revenue Grew 5.6%
Consumers are fully aware of the increased prices they’ve been paying for groceries, prompting PepsiCo to commit to cutting its snack pricing this year by as much as 15%, the company announced today.
Mushroom Energy Brands Take Diverging Paths to Mainstream
Startup brands Odyssey Functional Energy and Melting Forest are among the two most recognizable mushroom energy drinks on the market, but following a rebrand from Odyssey last month the two companies are now exploring different paths to growing their business.
Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1
Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer and dancer Hugh Jackman as its latest global ambassador.
Circana: Gen Z Continue to Avoid Drinking, Consumers Embrace ‘Super Premium’ Alcohol
The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.
Don’t Quit Rebrands as SkyPop To Focus on Protein Soda
That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.
Distribution: The Zero Proof Hits Target
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.
Starbucks Points to Revival Strategy in Strong Q1 Earnings Report
Starbucks’ core retail business showcased the proof of concept for chairman and CEO Brian Niccol’s “Back to Starbucks” strategic plan, delivering 4% global comparable store sales growth in its Q1 fiscal year 2026 earnings report today.