Kombucha Town Set For Rebuild Under New Ownership
More than half a year after Pacific Northwest-based brand Kombucha Town filed for bankruptcy protection, the brand has been acquired by Boom Chaga owner The Better For You Company (BFYC).
Brad Avery
Posts by Brad Avery
March Brings Accelerated NA Beverage Growth, NIQ Reports
After seeing some slowdown at the beginning of last month, non-alcoholic beverage sales remained “healthy and stable” with light acceleration in the two-week period ending March 21, 2026. according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Marketing: Saint James Teams With Tarte Cosmetics
The sustainably-packaged beverage brand is releasing a limited edition variety of its Passion Fruit & Peach Green Tea flavor featuring Tarte’s logo, while the cosmetics brand is releasing tie-in maracuja juicy lip vinyls.
Protein2o Aims for ‘Elite’ Consumer Set with P2X Advanced Hydration Launch
As clear protein has opened the doors of possibility for functional beverage innovation, category-blurring brand Protein2o believes it was ahead of its time. Now, the brand is looking to seize the moment with P2X, a new premium “Advanced Hydration” line, launching this month in Target stores.
Even Mixers Influenced By Function, Notes Q CEO Frost
The average consumer’s relationship with alcohol has radically evolved over the last several years, and premium cocktail mixer brand Q Mixers is eager to evolve alongside them with its first functional innovation.
Once Upon a Coconut Names Merson President, Acquires Punch’d Energy
Premium coconut water brand Once Upon a Coconut has named Matt Merson as President, promoting him after more than two years with the company as its Chief Sales and Strategy Officer.
Hemp Industry Braces for Last Minute Action, Worst Case Scenarios, on Looming Ban
If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).
Reed’s CEO Steps Down as COO Cohane Steps Into Role, 2025 Earnings Down
After nearly a year with the Connecticut-based craft soda brand, Cyril Wallace has resigned as CEO of Reed’s, Inc. and stepped from the board of directors. COO Neal Cohane has been named as interim CEO as the board begins seeking a permanent replacement.
Swig on Pace for Record Growth As Dirty Soda Craze Continues
Swig, the Utah-based quick service restaurant concept that popularized the dirty soda trend, is on pace for record growth this year as the 16-year-old company expands its national presence with nearly 150 locations.
Distribution: Hiyo Goes National with Target
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
NA Beverages Remain “Healthy” in Early March
Non-alcoholic beverage sales decelerated in the two-week period ending March 7, 2026, with weaker volume growth and pricing action leaving retail sales “healthy” but slowing, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Mood Support Outpaces Protein, Gut Health in Functional Beverage Trends
While protein and digestive health may be some of the top functions driving overall beverage growth, mood support is now the fastest growing benefit in the sector outpacing the expansion of protein by nearly three-to-one, according to data firm SPINS’ 2026 State of Industries webinar this week.
Distribution: Woodstock Goods Strikes Strategic Partnership with Craft & Art
Hemp THC beverage producer Woodstock Goods is teaming with Craft & Art Wine & Spirits, a sales and operation company helping to scale beverage brands.
Family Startup HRBL Debuts with Adaptogenic Functional Drink Line
With relaxation and immunity still key priorities for consumers, New Jersey-based startup brand HRBL is leaning into adaptogenic ingredients to meet those needs.