Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Oatly Launches Matcha, Popcorn Flavored Barista Blends

With samples rolling out on a conveyor belt, Oatly brought a funky assortment of flavor innovations to Natural Products Expo West this week, dedicating its show presence to a new line of six flavored Barista Oatmilks launching in Q3 this year.

Pricklee Rebrands as Natural Hydration Drink, Raises $2M

After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.

Hy.Q Begins ‘Big Push’ in Retail with LA Distributing Partnership

Los Angeles-based hydration beverage brand Hy.Q is looking to make a “big push” in its backyard this year, partnering with Los Angeles Distributing Company (LAD) as founder and CEO Rick Mochulsky aims to raise awareness and drive trial for the year-old startup.

Distribution: Protein Pop Pushes into Costco with Plus Line

Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.

KDP Updates Prices Structuring for JDE Peet’s Deal, Gamgort to Leave Board

Keurig Dr Pepper (KDP) issued an updated financing plan for its proposed acquisition of coffee giant JDE Peet’s, adding an additional $1.5 billion in equity capital and dropping consideration of a partial IPO for its beverage business as it closes in on finalizing the deal in early April.

Halfday Hit with Class Action Over Gut Health Claims

Functional iced tea brand Halfday Tonics has been hit with a proposed class action lawsuit, taking aim at the brand’s stated “prebiotic benefits” despite containing just 6 grams of fiber per 12 oz. can – which the complaint claims is not nearly enough for consumers to feel any effect.