At Hemp Beverage Expo, Normalization Brings Cautious Optimism
What do you get when you offer a taste of "Fear and Loathing" to the "Shark Tank" set? It may look a bit like the Hemp Beverage Expo, which held its second edition last week in Atlanta.
Brad Avery
Posts by Brad Avery
KDP Can Cut Ties with Reyes-Owned Bottler, Cleared to Expand DSD
Keurig Dr Pepper (KDP) has been cleared to cut ties with distributor and bottler Reyes Coca-Cola, after a Texas judge ruled last week that the soda giant has a right to not renew a long term agreement with the company.
National Beverage Credits LaCroix Marketing with Q4, Fiscal Year Growth
Touting strong sales propelled by innovation and marketing for its portfolio leader LaCroix, National Beverage Corp. wrapped its fiscal year with positive gains, reporting net sales of $1.2 billion, up from $1.9 billion in 2024.
BevNET Live: What Strategics Want and How Your Brand Can Get Their Attention
Innovative trendsetters? Profitability-minded business plans? Big, big revenues? All of the above? Trying to figure out just what a major beverage strategic is looking for when it goes into M&A mode is not that simple.
State Garden Ramps Up Co-Packing Business with Beverage Expansion
State Garden is known for its salad offerings with brands like Olivia’s Organics, but the Massachusetts-based business now wants to position itself as a leading organic juice and beverage manufacturer as well.
Chris Reed Picks Up Pa. Co-Packer Out of Bankruptcy, Reopens Former Joriki Plant
Chris Reed, the founder of ginger beer brand Reed’s, is going deeper into the co-packing business via the acquisition of the recently-shuttered Joriki Beverage aseptic beverage production facility in Pittston, Pa.
BIOLYTE Gets a Glow Up as Driving Velocities Take Priority
BIOLYTE is sporting a fresh new look. The medical-grade hydration beverage brand this Spring introduced an updated package design, intended to help drive trial in retail and better reflect modern aesthetic trends in premium brand design.
Rekt Reaches Retail: Web3 Beverage Brand Enters SoCal 7-Elevens
After launching online late last year with a series of limited time drops for each flavor, web3-aligned sparkling water brand Rekt is entering the real world with the roll out of its Liquidated Lime flavor into three Southern California 7-Eleven locations this month.
Are Consumers Moving Past Inflation? The Answer is Complicated.
In its latest State of the Shopper consumer survey this week, Acosta Group reported that U.S. consumers are spending more and feeling less anxious about inflation. That improvement, however, comes with a caveat.
Beer Distributors Love Alani Nu, But Could They Soon Lose It?
93% of beer distributors said Alani Nu is a strong focus of their NA portfolios and they are not de-emphasizing sales even if Celsius’ $1.8 billion purchase of the energy and protein drink brand in February opens the door for a distribution shakeup.
People Moves: Mari Lee Joins Lemon Perfect; Perfect Hydration’s New Prez
CPG marketing vet Mari Lee has found her next project as CMO of enhanced water brand Lemon Perfect, joining the business after a five-year stint at sports nutrition and energy drink maker Nutrabolt.
Power Up: Protein Is Going Bigger and Wider, But How Much is Too Much?
Be it from wellness influencers, the nutritional needs of Ozempic users, or the pseudomedical approach to wellness infiltrating the political sphere, of late, the push for high protein products has supercharged the CPG business.
Pricing Action Can’t Lift Volume in Latest NielsenIQ Retail Report
The warm May weather doesn’t seem to have encouraged beverage sales, as non-alc volumes decelerated in the two-weeks ending May 31, according to the latest NielsenIQ data analysis by Goldman Sachs Equity Research.
Yerba Madre Strikes Several Pro Soccer Sponsorship Deals
In its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via three new soccer-related initiatives.