CPG marketing vet Mari Lee has found her next project as CMO of enhanced water brand Lemon Perfect, joining the business after a five-year stint at sports nutrition and energy drink maker Nutrabolt.
Be it from wellness influencers, the nutritional needs of Ozempic users, or the pseudomedical approach to wellness infiltrating the political sphere, of late, the push for high protein products has supercharged the CPG business.
The warm May weather doesn’t seem to have encouraged beverage sales, as non-alc volumes decelerated in the two-weeks ending May 31, according to the latest NielsenIQ data analysis by Goldman Sachs Equity Research.
In its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via three new soccer-related initiatives.
BevNET Live Summer 2025 in New York City wrapped up on Thursday with speakers by focusing on how emerging brands can stay competitive in a cutthroat market.
Premium water brand Icelandic Glacial is joining the celeb club, announcing today a sponsorship agreement with Dancing With the Stars performer Julianne Hough, its first ever brand partnership with a celebrity influencer.
CPG talent recruitment business unveiled a new slate of leadership of its own today, naming Rob Ganjon to succeed founder Josh Wand as CEO after 17 years in the role.
Leading wholesale distributor UNFI has shut down some of its computer systems, leading to service and fulfillment disruptions, following a cyberattack last week. UNFI discovered “unauthorized activity” in its network on Thursday and proactively took several systems offline.
The National Advertising Division (NAD) delivered a mixed decision to Boxed Water is Better on Friday, ruling that while several of its environmental marketing claims were backed up and qualified, others will need to change.
Justice Haynes is hoping to bring some of his rising star to startup juice brand Loom, as the University of Michigan football player has taken an equity stake in the business as part of a new NIL deal last week.
Koia president and CFO Michael Woolard is on to his next venture, leaving the plant-based protein beverage company to start his own consulting business. After more than six years with the brand, he has founded his own contract business, tentatively called Foundational CPG.
As it works to wean itself off of the combustible tobacco products that made it a multi-billion dollar behemoth, British American Tobacco (BAT), the 123-year-old multinational nicotine producer, has been placing bets on the better-for-you, functional food and beverage sector
New government policies liable to drag down retail growth could be to the benefit of online grocers, with U.S. online grocery sales expected to outpace brick-and-mortar by 5.2x through 2029, according to a new report from ecommerce data and consulting firm Brick Meets Click.
CPG private equity firm Next In Natural (NeNa) has acquired Colorado-based kombucha and soda brand Rowdy Mermaid, along with new equity investor Luke Comer, founder of Sapient Stews, the company announced today.
