After rapidly establishing itself last year as one of the fastest growing brands in the sports drink category, PRIME is expanding into the energy drink set with the launch of its third product line, PRIME Energy.
After shutting down operations last year, Portland, Oregon-based probiotic tonic brand Good Wolf has relaunched under new ownership. Good Wolf announced the relaunch last week alongside a refreshed website featuring Hibiscus Bloom, Ginger Lemon and Pina Colada flavors in 12 oz. cans, but products have been back on the market for several months according to the brand’s new owner, Nathan Keane.
As functional beverages have played an increasingly important role in consumers’ daily routines, pro- and prebiotic gut health friendly drinks spent 2022 increasing their presence in the market. Through new product launches, increased distribution and some sizable investments gut health drinks have greatly increased their visibility.
The energy drink category felt far more than a light buzz in 2022. The category saw nine-digit strategic investments, a high-profile bankruptcy, the loss of an industry pioneer and multiple startup brands with breakout moments.
Looking to set the company on a path to profitability, Super Coffee has named Tyler Ricks as its new CEO with co-founder Jimmy DeCicco moving into the new position of chief brand officer and executive chairman.
Good Karma Foods has named Mike Murray as its new CEO as the plant-based dairy alternative producer prepares to close a new financing round led by Valor Siren Ventures (VSV) and Loft Growth Partners.
Cometeer, the Massachusetts-based maker of flash-frozen coffee pods, laid off a number of employees across departments last week in a move sources described as an attempt to cut costs. The innovation-focused startup had grown to over 100 employees this year, following a $35 million funding round in 2021 that brought its total financing to around $100 million.
Suja CMO Greg Rose is wrapping up a nearly six year tenure with the cold-pressed juice brand. Rose announced his departure from the San Diego, California-based company, effective at the end of next week. Also, Bang Energy COO Kathy Cole appears to have left the company.
With his latest beverage alcohol play, sports business analyst and CPG investor Darren Rovell is feeling the heat – and he’s excited for it. Kickstand Cocktails launched earlier this year with a line of spicy ready-to-drink canned cocktails with 5.5% ABV per 12 oz. can.
Non-alcoholic beverage sales gained pace in the two-week period ending December 3 as volume growth “remained stable despite a slight acceleration in pricing,” according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Prebiotic soda producer Poppi has closed a $25 million Series B funding round backed by existing investor CAVU Venture Partners, the company announced today. The new financing arrives as Poppi reports 148% year-over-year growth amid a significant retail expansion.
Health-Ade has named former PepsiCo executive Chris Lansing as its permanent CEO as co-founders Daina Trout and Vanessa Dew prepare to step away from the kombucha company early next year.
Advertising watchdog group Truth in Advertising and the University of Connecticut Rudd Center for Food Policy & Health filed a complaint with federal agencies today against energy drink maker GHOST, alleging the company has “unfairly and deceptively” marketed its products to children.
Coca-Cola’s North America CMO Melanie Boulden is departing the Atlanta-based conglomerate for a new role at Tyson Foods where she will serve as EVP, Chief Growth Officer. In a press release, Tyson stated Boulden will assume the newly created role on February 6.
