Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG

A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.

Guayaki Raises $75M, SEC Filing Shows

Yerba mate company Guayaki has raised $75 million in a funding round, according to a January 13 SEC filing by the company. The filing reflects over half of the company’s $142.8 million offering amount in the equity fundraise, with $67.8 million remaining to be sold.

People Moves: PATH Names Nick Giannuzzi, Scott Miller to Board

Reusable bottled water brand PATH is charting its course for 2023 with several new executive hires; New York-based branding company has named Chris Cuvelier as its new Chief Growth Officer; Nirvana Water Sciences has filled two key sales roles; 100 Coconuts has appointed two key executives.

U.S. Recognizes Bolivian Singani as Unique Category of Brandy

The Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury (TTB) has recognized singani as a unique type of brandy and a distinctive product of Bolivia, designating the grape distillate as its own subcategory. The new rule will go into effect on February 13.

Ukella, Young Beverage Exec, Launches The Ryl Company

As a beverage industry professional, Blodin Ukella worked for other founders to market brands aligned with the health and wellness trend. Now that he’s launching a tea venture of his own, the first-time CEO is looking to make some Ryl change.

Middle Eastern Plant Milk Maker Koita Sets Sights on U.S.

For the past decade, Dubai-based Koita Foods has sought to modernize the plant-based beverage aisle in the Middle East with its line of non-dairy milk alternatives. Now launching in the U.S., the brand is hoping to make its name known in the crowded dairy alternative category.

Logan Paul’s PRIME Expands into Energy Drinks

After rapidly establishing itself last year as one of the fastest growing brands in the sports drink category, PRIME is expanding into the energy drink set with the launch of its third product line, PRIME Energy.

Good Wolf Relaunches Under New Ownership

After shutting down operations last year, Portland, Oregon-based probiotic tonic brand Good Wolf has relaunched under new ownership. Good Wolf announced the relaunch last week alongside a refreshed website featuring Hibiscus Bloom, Ginger Lemon and Pina Colada flavors in 12 oz. cans, but products have been back on the market for several months according to the brand’s new owner, Nathan Keane.

2022 Recap: Gut Health Drinks See Surge of Investment and Innovation

As functional beverages have played an increasingly important role in consumers’ daily routines, pro- and prebiotic gut health friendly drinks spent 2022 increasing their presence in the market. Through new product launches, increased distribution and some sizable investments gut health drinks have greatly increased their visibility.