Monster Energy Company is asking a California federal court to disqualify attorneys at Quarles & Brady LLP from representing Bang maker Vital Pharmaceuticals (VPX) in the brands’ ongoing legal battle due to the firm having previously served as legal counsel to Monster.

Health and wellness ecommerce brand Athletic Greens announced today that it has raised $115 million in a funding round led by venture capital firm Alpha Wave Global, which also has investments in companies like Alibaba, Uber and Atai Life Sciences.

Grammy Award-winning artist Macklemore has long been a vocal advocate for those fighting substance addiction and has been open in discussing his own struggles in that realm. Now, the “Thrift Store” rapper is backing a beverage brand that has made supporting individuals in recovery its central mission as an investor and the new creative director at ready-to-drink yerba mate maker CLEAN Cause.

Connecticut-based spirits portfolio company The CoreBev Group has acquired RTD cocktail brand The Cocktail Chemist in its first M&A deal, the company announced last week. Terms of the deal were not disclosed.

Consumer demand may be solid, but supply chain disruptions continue to challenge the convenience channel, according to the Q4 ‘Beverage Bytes’ survey of retailers by Goldman Sachs Equity Research. The survey was constructed from feedback from retailers representing nearly 40,000 U.S. retail locations (or about 27% of the convenience channel).

Elegance Brands announced this week it will change its name to SWAY Energy Corporation, reflecting a shift in focus on its two leading brands, SWAY Energy and ready-to-drink vodka cocktail VOCO. Launched in spring 2021, SWAY and VOCO have quickly emerged as the fastest growing lines for the California-based beverage portfolio company.

As sugar reduction continues to be a top priority for food and beverage manufacturers, seven low- and zero-sugar brands are banding together to form the Alliance to Control Excessive Sugar (ACES), a new business group dedicated to promoting better-for-you products.

Cannabis portfolio company 1933 Industries announced today it has signed a binding letter of intent to acquire CBD beverage maker Day One in an all-stock transaction, just four months after the sparkling water brand relaunched as an independent business.

Sunwink's functional powders are joining a growing shelf of 'ingestible beauty' products at Target, while Spindrift Spiked enters e-marketplace Speakeasy and Southern Glazer's picks up another CBD drink.

Dry January started in England before it crossed the Atlantic to the U.S. Now, non-alcoholic beer, wine, and spirits brands chasing the Dry January crowd have followed. It looks like a crowd of eager investors may be close behind.

Gnusante Creations, the maker of a better-for-you kids drink in a pouch, is heading into the U.S. after growing up in the Canadian innovation company of Ron Kendrick, one of the original links to 90s fruit-flavored drink Orbitz, a signature beverage for its era. This time, though, Kendrick’s family is on board as well.

Global packaging distributor TricorBraun announced today that it has acquired beverage packaging providers Zuckerman Honickman and Vessel Packaging in a move providing the conglomerate with additional non-alcoholic beverage capabilities and an expanded footprint in Canada.