Daytrip Organic Yerba Mate Clean Energy

Daytrip Beverages has introduced Daytrip Organic Yerba Mate, a new energy tea crafted for clean, balanced energy without jitters or crash. It's positioned as a bold, refreshing alternative to traditional energy drinks, around naturally caffeinated yerba mate leaf and enhanced with functional ingredients like L-Theanine and adaptogenic mushrooms for focused, steady energy and mental clarity.

Key Positioning Points:

• Organic & Plant-Powered: The Yerba Mate is USDA Organic and made from real yerba mate — a traditional South American tea known for smooth, natural caffeine.

• Clean Energy Profile: Blended with L-Theanine (for calm focus) and a trio of adaptogens (e.g., Lion's Mane, Reishi, Cordyceps) to promote balanced energy and cognitive support without the typical sugar or artificial additives found in many energy drinks.

• Caffeine Content: The product delivers around 200 mg of natural caffeine per serving, aimed at powering performance (whether outdoor adventures, workouts, or creative days) with long-lasting energy.

Flavors & Variants: Daytrip's Yerba Mate is being offered in several flavor options including Mendo Mint, Pacific Peach, and Raspberry Rush, as well as variety packs for broader appeal.

Retail & Market Presence: The brand has also announced special in-store events and limited releases:

• Costco Wholesale Bay Area Debut: A staged appearance of Daytrip Organic Yerba Mate at select Costco locations in the Bay Area, accompanied by sampling and community engagement initiatives as part of their launch efforts.

Brand Messaging & Position: Daytrip frames this product within its broader lifestyle and wellness ethos — "get stoked" and find clean energy rooted in plant power and nature-forward ingredients. This reflects Daytrip's identity as a lifestyle beverage brand with an emphasis on natural performance and balanced energy.