EBOOST Launches Nationwide in Sprouts, Life Time Fitness; Liquid Death Partners with LA Distributing; C4 Partners with Polar; The Living Apothecary Adds Retailers Nationwide; Soylent Partners with Dot Foods; Clear/Cut Phocus Adds CVS Stores; Ginjan to Test in Walmart, Adds Whole Foods
While several startup sports drink brands have looked to CBD as an anti-inflammatory functional ingredient, Kill Cliff is the first brand in the category with nationwide distribution to announce a CBD line. The new product, Kill Cliff CBD, includes 25 mg of CBD per 12 oz can and will be available in a single flavor, Orange Kush.
Los Angeles-based kombucha maker Better Booch announced today it has raised $2.5 million in a funding round led by Crush Ventures, the venture capital arm of artist management firm Crush Music. The company has “bootstrapped” its finances since its 2012 launch and the funding round is the first time the brand has taken outside money.
Apple cider vinegar maker Bragg Live Food Products announced today it has been acquired by an investor group led by private equity firm Swander Pace Capital, positioning the 107-year-old wellness brand for expansion and innovation.
California-based juice bar chains Project Juice and Beaming Wellness announced last week they have merged to create Superfood Holdings LLC. The new entity will maintain both brand names, which combined operate 16 “organic clean-food kitchens” throughout California.
Keurig Dr Pepper (KDP) announced last week it is voluntarily withdrawing bottles of its Peñafiel mineral water line, three weeks after a class action lawsuit accused the beverage conglomerate of willfully ignoring tests showing the drinks contain dangerous levels of arsenic.
Mother co-founders Allison and Stephen Ellsworth said Rohan Oza, who took a 25% stake in the company in exchange for his individual investment, arranged meetings between Mother and CAVU shortly after filming Shark Tank. In February the brand secured additional financial backing from the firm, but did not announce the deal until this week.
California Kills Cancer Warning Label for Coffee; Food Waste Brands a ‘Booming Business’; Cuvée Coffee Creates Fake Influencer; Walmart Prepares to Launch Home Grocery Delivery Service; JAB Wrestles with its Nazi Past
Speaking at BevNET Live Summer 2019, Mike Messersmith, U.S. general manager for Oatly, explained how he navigated the company out of this crisis and got production up to scale within a year. In this video, Messersmith offers his experience with Oatly as an example of how a commitment to transparency and communication helped the brand land on its feet without losing out to the competition.
REBBL CEO Sheryl O’Loughlin announced her resignation this week after a four year tenure with the plant-based beverage brand. Former thinkThin CEO Michele Kessler will assume the chief executive position effective today.
The founders of cannabis-infused “social tonic” Cann are riding high today after being named the winners of New Beverage Showdown 17 at BevNET Live Summer 2019, held June 12-13 in New York City.
Olipop Expands on West Coast; KeHE Announces National Partnership with INFRA; JUST Water Partners with Clearwater Marine Aquarium; Elev8 Hemp Partners with Outwest505
Twelve new beverage startups faced off today, pitching their products to a panel of expert judges during the semifinal round of New Beverage Showdown 17 at BevNET Live Summer 2019, but only six were selected to move on to the final round.
Bang’s slow-then-sudden rise fits within the context of a years-long food and beverage trend toward fitness and better-for-you products. The brand’s success is remarkable, but it’s one of many emerging fitness energy drinks that include Celsius, C4, Kill Cliff, LifeAID, EBOOST, Reign, and Adrenaline Shoc.
