Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

Contact Information »

Posts by Ferron Salniker

Deal Recap: How On The Rocks Went From Startup to Exit

Rocco Milano, co-founder of ready-to-drink (RTD) brand On The Rocks was once told that “RTD was where brands go to die.” But five years after launching, the premium bottled cocktail company sold to Suntory Spirits in 2020.

BevNET Live Replay: How Global Youth Culture Is Defining Beverage

Delivering on transparency is now table stakes for brands if they want to connect with the largest and most diverse generation on the planet with a purchasing power of $360 billion – 60% of whom say they don’t trust claims brands make about their products.

BevNET’s Most Read Spirits Stories Of 2024

This year’s spirits news was full of big names and bold moves: warring tequilas, sudden closures, celebrities popping in and out of the industry, and even an intern blowing things up. Here are the top 10 BevNET spirits stories, as ranked by popularity.

How RTD Brands Scale: “Find Your Customers Where They Are”

With the RTD category at peak saturation, retailers and distributors want to know brands can bring incremental consumers – otherwise they’re not taking any chances, shared Cassie Finley, VP of customer development at Southern Glazer’s Wine and Spirits during the 2024 Winter BevNET Live conference in Marina Del Rey.

Brown-Forman Beats Expectations; CEO Warns of “Painful” Tariffs

Brown-Forman, the leading exporter of U.S. spirits to the world, beat analysts’ expectations in its latest quarterly earnings report, thanks to a jump in demand from its more premium whiskies. But the president and CEO of the Jack Daniels Whiskey maker cautioned that with potential tariffs looming it was facing “so many potential scenarios and unknowns.”