Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

Contact Information »

Posts by Ferron Salniker

Report: Craft Spirits Face First Decline in Recent History

In 2023, U.S. craft spirits faced the first dip in sales, volume and share in recent history according to data from the 2024 Craft Spirits Data Project, released today by the American Craft Spirits Association (ACSA) and Park Street.

A Drink With…Meghan Ireland, WhistlePig’s Chief Blender

We talked with Meghan Ireland, WhistlePig’s chief blender, about how the company culture fosters experimentation, where she finds inspiration, and even what opportunities Dry January brings. Answers have been lightly edited for clarity and length.

Flaviar Acquires Speakeasy Co., Boosting B2B Business

Bev-Alc marketplace Flaviar has acquired industry fulfillment service provider, Speakeasy Co., bolstering its B2B capabilities as it aims to become a multi-billion-dollar global bev-alc e-commerce player. Terms of the cash and stock deal were not disclosed.

A Drink With… Ana Rosenstein, CEO of Amante 1530

We chatted with the founder of Amante 1530 about how she’s applying a profit-over-growth mindset to bev-alc, where she sees opportunity for more aperitif amaro players, and why her celebrity investor takes a backseat in the company’s branding (hint: there’s a “message in a bottle”).

How Gin & Juice Aims to Leverage Snoop and Dr. Dre For A Gin Revival

Ready-to-drink products have built their brands around different cocktails: some are sessionable seltzers or old classics, others are obscure cocktails that haven’t yet hit mainstream. But Gin & Juice By Dre and Snoop, so far, is the only one that has emerged from a 90s rap anthem.

NIQ: Fourth Category Products Reach $13 Billion

Ready-to-drink (RTD) products surpassed $13 billion in off-premise sales in the 52-week period ending July 13, up +4% year-over-year (YoY), according to a mid-year report from market research firm NIQ.

Brown-Forman Scraps DEI Programs

Facing pressure from conservative activists online, Brown-Forman has dropped its diversity, equity and inclusion (DEI) policies, following a broader trend of major multinational companies cutting programs created to address systemic inequality in the corporate world.

BevAlc: Total Sales Show Slight Improvement

The latest data set from NIQ showed a modest improvement in sales growth for total BevAlc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.

Beyonce Partners With Moët Hennessy on American Whiskey

Queen B has stepped onto the spirits stage. Beyoncé Knowles-Carter has joined forces with Moët Hennessy, the wine and spirits subsidiary of luxury group LVMH, to launch a new whiskey venture, announced today.