Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

NielsenIQ: BevAlc Sales Return to Modest Growth

The latest data shows a modest rebound for total BevAlc sales growth in the two-week period ending May 4, reflecting easing volume declines and relatively steady pricing growth, according to Goldman Sachs Equity Research’s latest analysis of NielsenIQ data.

Spirits: On-Premise Sales Steady, Vodka Finds Promise in Fine Dining

Spirits sales at restaurants and bars are mostly steady, with recent data from WSWA’s SipSource and NIQ’s CGA revealing more optimism for the year but still pointing to lower growth levels than in past years. In other happenings on-premise, March Madness was a slam dunk for bars and vodka may find more possibilities in fine dining.

Golf Brand Bob Does Sports Swings into RTDs with Help From BevAlc Influencer Accelerator

The vast majority of shoppers (82%) can’t match influencers to the brands they own, according to a new report from Numerator— but that’s not discouraging influencer or celebrity brands from trying. One BevAlc company, co-helmed by the founder of hydration drink brand Roar Organics, is even building its business model around quickly bringing influencer brands to market.

Tequila Regulators Take Aim at Additive-Free

In the past few years, “additive-free,” a term used to designate tequila that’s been produced without sweeteners and other artificial ingredients, has evolved into a buzzword. And it’s not just wellness crowds, celebrities, and big tequila brands that have clocked the trend— it’s Mexican federal authorities, too.

Beam Suntory Rebrands to Suntory Global Spirits

Beam Suntory is rebranding to Suntory Global Spirits, a move that both reflects back on the decade since the Japanese spirit giant acquired the maker of Jim Beam, as well as the company’s continued evolution into a global premium spirits and ready-to-drink competitor.