Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev

Anheuser-Busch InBev (A-B) is reportedly in talks to acquire party punch brand BeatBox, according to a story by the Wall Street Journal. Citing unnamed “people familiar with the matter,” the…

Tariffs Force Hard Decisions For Liquor Retailers

Bev-alc retailers are adjusting their buying habits as the Trump administration’s signature economic policy continues to add volatility to the spirits and wine industries.

Diageo Names Consumer Industry Veteran as New CEO

Diageo has tapped Sir Dave Lewis to lead the world’s largest spirits maker into its next chapter, ending a months-long search following former CEO Debra Crew’s departure in July.

The Zero Proof Playbook: Ben Branson On The Future Of Socializing

We chatted with Ben Branson, founder of Seedlip and Sylva, about his checklist for innovation, what consumers want from alcohol alternatives, and the biggest questions facing the future of adult non-alc – and how we socialize.