Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Kamoti Targets Gen Z With Bottled Green Tea Shots

For years, green tea shots have been a staple of college bars. Now, Kamoti founder and CEO Dylan Fusco is bottling the party favorite – and scaling it into a nationwide brand.

Straightaway Turns Its Portland Airport Bar Into a Brand Lab

As many ready-to-drink (RTD) brands aim to expand shelf space, Straightaway Cocktails has invested in gate space instead. Three months into its Portland International Airport bar, the company is using the new space to interact with customers in different ways and trial drinks it otherwise wouldn’t be able to test at scale.

Sazerac Confirms Bid For Berentzen

Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.

After Brown-Forman Snub, Sazerac In Talks With European Beverage Group

Sazerac is in talks to acquire German schnapps producer, Berentzen-Gruppe AG, according to a report from Bloomberg News. The move could extend an acquisition run that has added a UK vodka brand and a Kentucky distillery in the past three months alone.

Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America

Two independent ready-to-drink (RTD) brands are betting Americans are ready to mix their wine with cola. Little Sun’s Calimocho and Wine and Cola, two Southern California-based companies inspired by the Spanish staple cocktail Kalimotxo, have hit the market recently with different spins on the liquid, branding and sales strategy.