Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
The Fireball owner has signed a binding agreement to acquire Au Vodka, a top-selling UK RTD vodka brand. The deal continues Sazerac's two-year buying spree and marks its largest push yet into the UK market.
Adult Non-Alc (ANA) beverage sales passed $1.08 billion in U.S. off-premise sales in 2026, with the real number likely higher when counting on-premise and alternative channel sales. But more than halfway through 2026, that growth is slowing as the category matures, splitting into competing brand strategies, and drawing in different buyers from the industry's early assumptions.
There were many kinds of party drinks before 2010, but we’d bet none of them came in colorful plastic orb-shaped containers. BuzzBallz, the Sazerac-owned ready-to-drink (RTD) party prop, doesn’t just stand out for its spherical shape, but for what it represents about how people are drinking these days: with entertaining, high-ABV, convenient formats.
KEG 1 River City (K1RC) has signed a letter of intent (LOI) to acquire Republic National Distributing Company's (RNDC) Kentucky assets, the companies announced today. The deal follows news late last week that Breakthru Beverage Group was pulling out of its deals for RNDC’s Kentucky and Indiana operations.
Founded four years ago, non-alcoholic apéritif UK-based Botivo is up 408% year-over-year in all retail outlets, according to Circana’s tracking of no-and-low spirits value sales over the last 52 weeks ending June 13. The secret? A product and brand strategy built entirely around pleasure rather than moderation.
The road to winning over Gen Z may be paved in shaved ice.
Diageo CEO Dave Lewis unveiled a $1 billion cost-cutting plan for the struggling drinks giant today, alongside a broader push into ready-to-drink (RTD) cocktails and more accessible formats.
Republic National Distributing Company (RNDC) filed for Chapter 11 bankruptcy in July, closing out a slow-motion collapse that has reshaped bev-alc’s distribution tier and emboldened new total beverage power players.
Minute Maid Spiked is adding a a Vodka Lemonade Iced Tea to its lineup, marking the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.
The vodka business is shrinking, but suppliers can pivot to new formats and styles to recruit the next generation of buyers, according to a new report from NIQ.
Republic National Distributing Company (RNDC) filed for Chapter 11 bankruptcy this week, putting many suppliers who have gone months without payment in the back of the line to collect.
Months after Brown-Forman’s board rejected Sazerac’s $15 billion buyout proposal, Sazerac has made a renewed bid.
Adult Non-Alc (ANA) has entered the chat at Tales of The Cocktail, the bar industry’s biggest event, taking place in New Orleans this week.
The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their beverage choices.
