Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

Contact Information »

Posts by Ferron Salniker

Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio

The Perfect Purée of Napa Valley, a leading producer of premium fruit products for culinary and beverage professionals, is expanding into the elevated bar ingredients category with its acquisition of Strongwater, the Colorado-based maker of craft bitters, mixers and functional beverages.

Spritz Society Bets the Brand on The Skinny Spritz

After the diet culture of the 2000s propelled the commercialization of the skinny margarita, can the better-for-you trends of the 2020s do the same for the skinny spritz? One brand is betting on it.

Zero-Proof Playbook: Echelon’s Max Schikora on White Space, Sales Occasions

As part of our ongoing series on the evolution of zero-proof drinking, we talked to the Echelon Kitchen & Bar's Max Schikora on where he sees white space in NA spirits, why sugar plays an important role in how consumers are drinking, and which seasonal moderation trends still matter.

Spirits Distribution: RNDC Exit Shakes Up Partnerships; RTDs Expand

This month’s distribution moves are headlined by RNDC's continued national wind-down, scattering independent and major brands to new partnerships. Meanwhile, a wave of ready-to-drink (RTD) brands are pushing into new markets from Wisconsin to Southern California.

Ritual Zero Proof Debuts RTDs

Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic (NA) cocktails.

New Hard Lemonade RTDs Squeeze Out Mainstays

If hard tea feels like a tidal wave of ready-to-drink (RTD) disruption, hard lemonade is experiencing a tsunami, according to a new analysis from Bump Williams Consulting (BWC).

Retailers Add More Space For High ABV RTDs, NA Analogs, THC

Buyers at some of the largest bev-alc chains are carving out shelf space for non-alc (NA) analogs and hemp-derived THC beverages, while meeting demand for culturally-inspired and high ABV ready-to-drink (RTD) cocktails.