Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture

As many companies across the beverage aisle run towards wellness, one alcohol replacement brand is backing away from it. The Free Spirits Company has overhauled its packaging, formulas and messaging across its full lineup of zero-proof spirits and ready-to-drink (RTD) cocktails, repositioning the five-year-old brand toward the cocktail ritual itself.

As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’

The receiver overseeing Uncle Nearest Premium Whiskey case is accusing Farm Credit Mid-America of negligence, after the lender allegedly ignored years of red flags while a rogue CFO falsified financial reports, misappropriated funds for personal purchases and increased the whiskey brand's credit line from $35 million to $67 million.

The Zero Proof Acquires The New Bar For On-Premise Reach

The Zero Proof, a leading ANA beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.