Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

NIQ: THC Beverages Hit $239M in Mainstream Retail

THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, reflecting a scaling category despite headwinds, according to NIQ data released in April.

RNDC Layoffs Continue in WA, SD Ahead of Potential Deals

Republic National Distributing Company (RNDC) plans to lay off 267 employees in Washington and 53 in South Dakota, as other distributors potentially prepare to take over RNDC’s distribution rights or operations across the country.

RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal

Republic National Distributing Company (RNDC) issued WARN Act notices on Monday for nearly 150 layoffs in Oregon, as Columbia Distributing prepares to potentially take over certain wine and spirits distribution rights from RNDC across Oregon and Washington.

Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio

The Perfect Purée of Napa Valley, a leading producer of premium fruit products for culinary and beverage professionals, is expanding into the elevated bar ingredients category with its acquisition of Strongwater, the Colorado-based maker of craft bitters, mixers and functional beverages.

Spritz Society Bets the Brand on The Skinny Spritz

After the diet culture of the 2000s propelled the commercialization of the skinny margarita, can the better-for-you trends of the 2020s do the same for the skinny spritz? One brand is betting on it.

Zero-Proof Playbook: Echelon’s Max Schikora on White Space, Sales Occasions

As part of our ongoing series on the evolution of zero-proof drinking, we talked to the Echelon Kitchen & Bar's Max Schikora on where he sees white space in NA spirits, why sugar plays an important role in how consumers are drinking, and which seasonal moderation trends still matter.

Spirits Distribution: RNDC Exit Shakes Up Partnerships; RTDs Expand

This month’s distribution moves are headlined by RNDC's continued national wind-down, scattering independent and major brands to new partnerships. Meanwhile, a wave of ready-to-drink (RTD) brands are pushing into new markets from Wisconsin to Southern California.

Ritual Zero Proof Debuts RTDs

Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic (NA) cocktails.