Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

The Zero Proof Adds Sales and Finance Leads

The Zero Proof has named beverage veteran Jill Sites as vice president of sales and former Coca-Cola finance director Montaser Aboshady as vice president of finance, the company announced Thursday.

FTC Settlement With Southern Glazer’s May Not Stop Discriminatory Pricing

The settlement between Southern Glazer’s and the Federal Trade Commission (FTC) puts oversight on the nation’s largest wine and spirits distributor – but may not actually prohibit the distributor from engaging in the very sort of discriminatory pricing that triggered the lawsuit.

Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD

Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.

Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”

Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.

Kamoti Targets Gen Z With Bottled Green Tea Shots

For years, green tea shots have been a staple of college bars. Now, Kamoti founder and CEO Dylan Fusco is bottling the party favorite – and scaling it into a nationwide brand.