Barsmith Enters Functional RTD Non-Alcoholic Category with National Launch

Austin, TX – 3/20/2026 — Barsmith, known for crafting elevated cocktail experiences, has announced the launch of its new ready-to-drink (RTD) non-alcoholic cocktail line — a functional, sparkling collection designed for modern drinkers who want great taste and a better next day.

The new lineup features three bar-inspired classics: Margarita, Hugo-style Spritz, and Paloma, available in 4-packs as well as a 6-can variety pack. Each 8 oz can contains just 35 calories and is crafted with functional ingredients including L-Theanine, magnesium, and lemon balm — offering a relaxed, clear-headed experience without alcohol.

As the non-alcoholic category continues to surge, Barsmith’s latest innovation meets consumers at the intersection of taste, wellness, and occasion.

“We created this line for the moments when you want the ritual and flavor of a cocktail, without reaching for alcohol,” said Bobby Angus, CEO & Co-Founder, Barsmith. “These are elevated, sparkling cocktails crafted with purpose, designed to deliver calm focus, balance, and a refreshing experience that fits seamlessly into today’s lifestyle.”

Elevated, Sparkling Non-Alcoholic Cocktails

Each flavor is inspired by timeless cocktail classics and refined for modern drinking occasions:

• Margarita – Fresh citrus brightness with crisp sparkle

• Spritz – Floral, refreshing, and lightly effervescent

• Paloma – Vibrant grapefruit with balanced sweetness

Light and refreshing by design, the 8 oz format makes them perfectly portioned for brunch, aperitif hours, social gatherings, or alcohol-free entertaining.

Mindful Ingredients With Purpose

Unlike traditional non-alcoholic beverages, Barsmith’s RTDs incorporate functional ingredients selected to complement active, balanced lifestyles:

• L-Theanine – Promotes calm focus and relaxed clarity without drowsiness

• Magnesium – Supports muscle relaxation and everyday wellness

• Lemon balm – Traditionally used to help ease stress and support a sense of calm

The result is what Barsmith calls a “Relaxed, Not Buzzed” experience — delivering the social ritual without the compromise.

“We’ve spent years building Barsmith inside beverage alcohol and premium mixers, and this launch represents the natural evolution of the brand,” said David Masters, CCO & Co-Founder of Barsmith. “Consumers are demanding better-for-you options without sacrificing flavor or sophistication. Our RTDs deliver on taste first, with functional ingredients that support how people want to feel the next day: clear, balanced, and ready to perform.”

National Rollout

The Barsmith Non-Alcoholic RTD line is now available nationwide at Total Wine & More locations and online via Amazon, marking a significant expansion for the brand into the rapidly growing functional beverage and sober-curious markets.

With national distribution and direct-to-consumer availability, Barsmith aims to make high-quality, functional non-alcoholic cocktails more accessible than ever.

About Barsmith

Barsmith is dedicated to crafting elevated cocktail experiences that blend quality, innovation, and approachability. From premium cocktail mixers and garnishes to ready-to-drink beverages, the brand focuses on meeting modern consumers where they are — delivering exceptional taste for every occasion.

About Four Blue Palms

Four Blue Palms develops and manages a portfolio of innovative beverage brands that make exceptional cocktail experiences accessible to everyone. With a focus on quality, flavor, and consumer trends, the company continues to shape the way people enjoy spirits and mixers.

For more information, visit barsmithmix.com.