Armored Fresh Launches PIILK With 30g Protein and 7 Ingredients

A clean-label protein drink with 30g protein, 7 ingredients, and no emulsifiers.

PIILK, a clean-label protein brand by Armored Fresh, today announced that it will launch direct-to-consumer in the United States. Powered by naturally fermented, non-GMO yeast protein and formulated with just seven ingredients, PIILK contains no carrageenan, no emulsifiers, and no artificial sweeteners or flavors.

Addressing Friction in Protein Routines

Many consumers start protein routines but fail to sustain them, often citing heaviness, aftertaste, and texture fatigue. Rather than adding functional ingredients to compensate, PIILK simplifies the protein system itself, enabling a lighter, cleaner drinking experience that integrates more naturally into daily routines.

A Structural Shift in RTD Protein Formulation

At the core of PIILK’s formulation is naturally fermented, non-GMO yeast protein, designed to support a smooth, clean mouthfeel without traditional emulsifying systems. PIILK uses a single protein-source approach that enables a more minimal and integrated formulation.

“We didn’t set out to make a better protein drink. We set out to remove the reasons people stop drinking them. When you solve the protein source, you don’t need the additives. When you don’t need the additives, the product gets out of the way. That’s the point,” said Rudy, founder and CEO of Armored Fresh.

Product Launch and Availability

PIILK will launch with two flagship flavors, Protein Chocolate and Café Latte, available exclusively via piilk.com. The brand’s D2C model includes a Founding Members program, trial packs, and subscription options. Early demand generated around 2,000 waitlist signups within the first two weeks.

What Sets PIILK Apart

• Minimal formulation: 7 ingredients vs. 15+ in leading RTD protein brands
• Clean label: No carrageenan, no emulsifiers, no artificial flavors, and no artificial sweeteners
• Protein source: Naturally fermented, non-GMO yeast protein as the sole protein source
• Complete protein: High-quality protein at the ingredient level, with a PDCAAS of 1.0
• Go-to-market: U.S. D2C launch via piilk.com with trial and subscription formats

About PIILK

PIILK is a clean-label protein brand by Armored Fresh, built on a single belief: the best protein is the one you don’t have to think about. Made with naturally fermented, non-GMO yeast protein, PIILK introduces a new approach to protein formulation designed to fit more easily into everyday consumption. Learn more at piilk.com