Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

RTDs Brighten an Otherwise Soft Bev-Alc February

Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.

Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival

This month’s distribution moves see gin-based ready-to-drink (RTD) cocktail The Original Southside grab permanent shelf space at Whole Foods, a sake spritz making a multi-channel push, and a Mid-Atlantic tequila soda lock in a major partner.

The Unconventional Channels Where Adult Non-Alc Is Taking Off

From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.

NIQ: Spirits, Wine Cocktails Buck C-Store Declines

The convenience channel is facing headwinds, but alcohol is bucking the trend – and spirits in particular are punching above their weight, according to a new report from market research firm NIQ.

Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup

Breakthru Beverage Group is restructuring its operations and cutting jobs following a strategic review by its executive leadership team, CEO Tom Bené announced in a message to employees on Tuesday. 

Surfside Adds New Flavors, Golf ‘Aesthetic’

Surfside, the spirits-based iced tea category leader, is launching four new flavors as the brand continues its rise from a Northeast favorite to national ready-to-drink (RTD) powerhouse.

Jack & Coke Doubles Down on Convenience with Larger Cans

Jack Daniel’s and Coca-Cola are expanding their ready-to-drink (RTD) line with the launch of 16 oz. single-serve cans for both Jack & Coke and Jack & Coke Zero, signaling how RTDs are searching for incremental growth through convenience retail.