Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

How Mission Craft Cocktails Went From 2K To 80K Cases In One Year

Mission Craft Cocktails, the Southern California brand built on bar-strength ready-to-serve and drink (RTS/RTD) cocktails made with premium ingredients, went from selling roughly 2,000 cases in 2024 to over 81,000 in 2025. But that growth was only achieved by a high tolerance for risk, said the founders.

New RTDs From Lucky One, On The Rocks, Saint Spritz and More

From Gallo’s spiked lemonade getting a sweet tea makeover to Surfside taking on the spiked sports drink, this month’s ready-to-drink (RTD) releases lean hard into better-for-you credentials, nostalgia, and a whole lot of iced tea.

Former SGWS Employees Face Trial For Pay-to-Play Scheme in California Grocery Chains

A federal grand jury has indicted five former senior executives at Southern Glazer's Wine and Spirits (SGWS) – the largest alcohol distributor in the U.S. – along with a salesman from a major Napa Valley wine company, on charges stemming from an alleged bribery scheme that prosecutors say ran for nearly a decade and earned favors from California’s largest grocery retail chains.

RTDs Brighten an Otherwise Soft Bev-Alc February

Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.

Distribution: Southside Hits Whole Foods; Oishii Sails Onto Carnival

This month’s distribution moves see gin-based ready-to-drink (RTD) cocktail The Original Southside grab permanent shelf space at Whole Foods, a sake spritz making a multi-channel push, and a Mid-Atlantic tequila soda lock in a major partner.

The Unconventional Channels Where Adult Non-Alc Is Taking Off

From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.