2010 Winter Fancy Food Recap
By John Craven and Adam Stern 2010 Winter Fancy Food Photo Gallery The 2010 Winter Fancy Food Show took place at the Moscone Center in San Francisco from January 16-19,…
John Craven
CEO / Founder / Editorial Director
As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, NOSH.com, BevNET Magazine, Brewbound.com and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.
Posts by John Craven
BevNET Live: VEB Chief Explains Coke’s Innovation Push
By John Craven With a surprising number of new beverage brands to choose from, Coke’s newest innovation unit has to see proof of concept — about $10 million in sales…
Wrap up: InnoBev US Beverage Entrepeneur Forum
See the InnoBev photo gallery here By John Craven and John McKenna A partnership between BevNET.com and Zenith International saw the launch of a new era in beverage industry conferences…
Good Insight from "Bobby G"
Alright, in a BevBlog first, I have to disagree with my colleague, Matt Casey, and his post on the series “Bobby G: Adventure Capitalist” which features Clearly Canadian as an…
Mike Schott Passes Away
Beverage industry veteran Mike Schott, 59, passed away yesterday, succumbing to an almost 2 year battle with brain cancer.…
Pepsi takes shot at Vitaminwater calories
Now that Glaceau is officially part of the Coca-Cola Company, Pepsi has taken its first shot at the popular brand of vitamin enhanced waters with a new TV commercial spot:…
Red Bull Bandit Gets 24 Years
We know a lot of consumers love Red Bull, but Samer Bader, 31, of Glen Ellyn, IL really loves Red Bull. So much so, in fact, that on two separate…
Cocaine Energy Drink Makes Fortune's "Dumbest Moments in Business"
Fortune just put out their 2007 “Dumbest Moments in Business” list. Featuring 101 items, the list features only one beverage related “winner”: Cocaine Energy Drink.…
The Peter Van Stolk Era Nears End
Back in the summer of 1996, I met Peter Van Stolk on the steps of the “Gourmet Garage”, a trendy grocery store in Manhattan’s SoHo district. Decked out in black…
Gatorade inventor passes away
JACKSONVILLE, Fla. — Dr. J. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure. He…
The Switch Effect by Mike Gilbert disappoints
The story of The Switch is not a new one to anyone who has been in the beverage industry for the past few years. The company started from relatively humble…
Dasani Gets "Bad Product Award"
Consumers International, an international federation of consumer groups, recently announced its Global Bad Product Awards. On the list was Coke’s Dasani water, which was included “for continuing the international marketing…
Jones Holiday Flavors Aren't All Bad
Since tomorrow is Halloween and my last post about Jones Soda wasn’t terribly positive (“Perspiration soda is the worst tasting soda ever”), I decided to give Jones Soda another post….This…
Jones Perspiration Soda — Worst Tasting Soda Ever
Given the amazing brand power of the NFL, the Jones Seattle Seahawks Collector’s Pack is the best of Jones’ collector’s packs to date. It’s a good way to take advantage…