Pepsi gets it right with Diet Pepsi Max
I had a chance to try Diet Pepsi Max, Pepsi’s latest entry into the cola category. While the name “Max” isn’t necessarily synonymous with energy, it seems like they hit…
John Craven
CEO / Founder / Editorial Director
As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, NOSH.com, BevNET Magazine, Brewbound.com and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.
Posts by John Craven
Make your own energy drink — at home
(by John Craven and Jeff Klineman) We’ve tried a lot of energy drinks, but prior to today, we’ve never made our own. So, when SodaClub.com offered to send us one…
Goji Lania crosses the taste/functionality line
I recently tried a product called GojiLania, which I picked up at my local Whole Foods. Goji (aka wolfberry) is, in the manufacturer’s words, something that has been “a secret…
Jones Soda out at Starbucks
As reported by the Seattle P-I and Beverage Business Insights, Jones Soda’s relationship with Starbucks is ending at the end of June. This means that Jones Soda will no longer…
2007 World Tea Expo Recap
by John Craven and Matt Kennedy, BevNET Editors View the Photo Gallery More than 300 exhibitors and 5,000 buyers gathered in Atlanta at the Georgia World Congress Center, June 9-11,…
Energy Slush Redux — SoBe Energy Coolatta
After my recent post about Full Throttle Slurpee, the folks at RF Binder (PR for Dunkin Donuts) contacted me about the new SoBe Energy Coolatta. Unfortunately (note to PR folks),…
Pepsi releases cucumber flavored soda in Japan
The Associated Press (read the story in the Washington Post) is covering a story about a new CSD being launched in Japan called “Pepsi Ice Cucumber”. It doesn’t actually contain…
Nutrient Enhanced Water: Whole Foods' Ugly Duckling
Recently, Whole Foods has been pushing its own private label beverage brand named “Nutrient Enhanced Water.” Likley, they are doing this because Glaceau Vitaminwater’s days in Whole Foods are numbered.…
If only Pepsi made this 10 years ago…
Update: Nat Thomson from Seed (the design firm that put the Green Label art program together) has alerted me to a YouTube site featuring videos about each of the artists…Pretty…
Diet Coke Plus Comes Up Empty
Diet Coke Plus is now on the US market there’s definitely some media buzz building. But is it warranted? Personally, I don’t think so. Yes, it’s an extension to the…
Full Throttle Frozen Fury hits the Slurpee Machine
Recently, I heard that 7-Eleven would start serving “Full Throttle Frozen Fury” which, in case you haven’t heard, is a new 7-Eleven Slurpee flavor made with Full Throttle Energy Drink.…
A fun way to drink milk? Cmon…
Sipahh “Milk flavoring straws” arrived in our office today and I must say that I was instantly intrigued by a product claiming to provide “a fun way to drink milk”.…
Vitaminwater Hat Costs NFL Star $100k
Brian Urlacher, who wore a Vitaminwater hat to a Super Bowl XLI media event, ended up being hit with a $100k fine as Glaceau is not an official NFL sponsor.…
Kosher Coke: Making Coke enjoyable…for a little while
According to various sources on the web, Coca-Cola’s 2007 edition of “Kosher for Passover Coke” (aka KP Coke) has started showing up in stores this week. (Not a Coke Drinker?…