As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, NOSH.com, BevNET Magazine, Brewbound.com and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.
One thing that has always boggled my mind are companies whose product portfolio consists entirely of novelty products. I’m talking about sexually explicit labels/names, glow in the dark packaging, licensed…
I recently tried POM Wonderful’s new “POM Tea” line of products. Not what I expected at all. Way too sweet and sugary. It was tough to taste the pomegranate or…
So, here’s Coke’s latest and greatest idea: spend $200k with the Culinary Institute of America to come up with a menu of cocktail recipes that can be sold at restaurants…
Blue colored soft drinks never survive. Yes, I mean products that use blue colored fluid — not things like blueberry or the few other things in nature that have a…
Here’s a simple theory for the energy drink category:Taste is inversely proportional to the perceived functionality of the product. It will probably sound simple and obvious to some — and…
Welcome to BevNET.com’s new BevBlog section. This is a new editorial section designed to provide our readers with up-to-date content from our editors. Questions or comments? Send them to staff@bevnet.com…
BY JOHN CRAVEN, BEVNET.COM EDITOR NEW YORK – Another Summer Fancy Food Show is in the books. The annual show (held at the Jacob Javits Center in NYC) offers a…
By John Craven, BevNET Editor Updated: June 24, 2004 8:35AM The Summer 2004 NASFT Fancy Food Show is being held in New York City on June 27-29 at the Jacob…
by John Craven, BevNET.com Editor; craven@bevnet.com @@img1 Coke and Pepsi are getting into the low-carb / mid-calorie category this summer with C2 and Edge, respectively. The two beverage giants are…
ATLANTA – InterBev 2002 is now over and while the show was not as large as past shows, there were still a variety of companies that were relatively new to…
