Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Morning Dew: Mountain Dew Goes for the A.M.

The details include a 5 percent juice component, artificial sweeteners (unspecified as of yet) to keep calories down to 80 per 16 oz. tall can, and a small boost in added caffeine to take the whole can up to about 92 mg -- about 20 more mg than an equivalent amount of regular Dew.

Concentrating on Growth: Chameleon Coffee Gets Cash

Chameleon Cold Brew, one of the next-generation cold-brewed coffee concentrate companies that have recently entered the market, has pulled in investment from Houston, Tex. private equity firm Fortitude Capital.

Chillout Classification: Relaxation Drinks Find Middle Ground

From dreams of the perfect night’s sleep to hallucinations of a party in a can, the relaxation drink category has always seemed to invite extremes. But things are changing: in addition to a pair of strong brands at the poles, there’s an emerging pack in the middle that is focusing on throttled-back ingredients.

Former Canada Dry Bottling of Lansing President Jack Shanker Dies at 94

Sad news came in to BevNET Tuesday afternoon when we learned that Jack Shanker, the grandfather of current Canada Dry Bottling Co. of Lansing, Mich. owner Randy Shanker, had passed away at 94. Jack Shanker went to work for his father, the founder of the company, when he was just 15, and helped build an independent bottling company that has lasted for 75 years and is currently under its fourth generation of family ownership.

Whole Foods Demands Supply Chain Audits from Coconut Water Companies

Concerned about the speed with which coconut water companies have extended their supply lines to meet skyrocketing demand, vendors working with Whole Foods are being asked to supply audited certification that confirms they have ethical and responsible sourcing.

Vita Coco Shuffles Marketing Team, Plans to Head West

Jane Prior, who joined the coconut water company in 2010 as director of consumer marketing, has been promoted to vice president of marketing for the U.S. Prior moves into the role vacated by Jeff Rubenstein, who is now the vice president of global strategy for Vita Coco, working from Miami. Rubenstein will work closely with CEO Michael Kirban on the company's endeavors in Europe and Asia.

PepsiCo’s In The Club… Store, that is, Capturing Costco Food Service Account

This $1.50 hot dog -- and about 99,999,999 more like it -- will now be served with Pepsi in the Costco food court. Costco foodservice locations will begin switching from Coke to Pepsi products at the retailer’s 400-plus U.S. locations beginning in April, and carried out globally over the next few years as vending contracts expire.

The Long Road for FRS

Raising money, buying factories, killing product lines, searching for distribution: The tale of a functional beverage company in disarray.

Class Action Suit Takes Aim at 5-Hour’s Advertising

Celebrity lawyer Mark Geragos is shepherding a class-action lawsuit filed against 5-Hour Energy Monday in the U.S. District Court in the Central District of California. According to the suit, 5-Hour energy’s advertising claims of “hours of energy now, no crash later” are not scientifically supported and that its effects are not superior to other caffeine-based products like coffee or caffeine pills.

FTC: POM Wonderful Made Deceptive Claims in 36 Ads and Promotional Materials

FTC Commissioners recently ruled against POM Wonderful on a variety of claims made in advertisements and on the company's web site that the company's pomegranate juice products could treat, prevent, or reduce the risk of heart disease, prostate cancer, and erectile dysfunction.

ZUN Rocket Ship to Fly Again — As Drink for Kids

ZUN founder Brian Stearns is pulling out of the energy and brain boosting business altogether, announcing that the brand is reinventing itself “as an all-natural ‘kid friendly’ beverage.”

Cheribundi’s New Brands Emerge from Disastrous Harvest

Two of the largest tart cherry producing states, Michigan and New York, had terrible yields in 2012, the result of an early spring heat wave that encouraged blooms 5 1/2 weeks early -- and put the tender blossoms, as well as the juice company's own prospects, at the mercy of the snow and ice that followed. Cheribundi was forced to adapt, and did so by re-branding its products.

Monster: DAWN Report “Highly Misleading”

The company issued a statement that called the DAWN report, which included information that energy drink-related emergency room visits had doubled in the U.S. from 10,068 in 2007 to a total of nearly 21,000 in 2011, "highly misleading and does not support any conclusion that energy drinks are unsafe for consumers."