L.A. Libations Goes for Mainstream with Aloe Gloe
They’ve spent the past few years helping brands like ZICO, Neuro, and CasCal land key retailers, but now beverage incubator L.A. Libations is hoping that its brand-building know-how will help…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
Jarritos Begins $3 Million Ad Spend
Mexican soda Jarritos is attempting to capitalize on its natural sugar formulation and outsider status to grow its share among trend 20-something men, according to a report in today’s New…
Big Geyser Founder Irving Hershkowitz Passes Away
Funeral services were held today for Irving Hershkowitz, the founder of Big Geyser, Inc. and a legend in the New York beverage world. Hershkowitz died Sunday evening at Memorial Sloan…
Energy Shots: Big Money Little Package
Strike up the band. Living Essentials’ 5-Hour Energy is a billion-dollar brand. Recent Symphony/IRI numbers show that over the past year, 5-Hour has continued to grow at a rate of…
Code Blue Revamps, Heads for Natural
It’s out of the nightclubs and into the health clubs for erstwhile hangover remedy Code Blue, which is relaunching with new packaging, flavors, and a slightly tweaked brand message this…
Say What?
IT’S INTERESTING HOW EASILY we can slip from common-sense com-munication into the lingo of the beverage industry. I was reminded of this recently when speaking with the CEO of one…
Conference at PACK EXPO Strengthened by Leading Industry Groups & CPG-led Sessions
Conference at PACK EXPO Strengthened by Leading Industry Groups & CPG-led Sessions Presenting CPGs include Coca-Cola, General Mills, Bush Brothers & Co., Estee Lauder Cosmetics Content from the Alliance for…
PepsiCo Shuffles Executive Deck: BevNET’s d’Amore Interview
About a month ago, I had the opportunity to sit down with PepsiCo’s Massimo d’Amore to discuss the role of entrepreneurial beverages and innovation within the Pepsi portfolio. I stumbled…
HINT Loses Key Sales Executive
Tom Keeney, a veteran beverage sales manager who has served as the VP of Sales for Hint since 2008, abruptly left the company Tuesday. Largely credited with helping guide the…
Zola Expands National Footprint; Bazi hits Rite Aid
Two superfruit beverage brands have confirmed key national retail activations today. Zola Brazilian Superfruits is moving into national supermarket chain Safeway with six SKUs. The company will begin selling 12…
Nawgan Founder Paul: With $3 Million, Brand Must Be Surgical
A few days after announcing an investment by Japanese conglomerate Kirin Holdings in his brain health brand Nawgan, founder Rob Paul discussed the deal with BevNET. The deal was for…
Gunning for Hunger: Street King Energy Shot
In his attempt to “go shot for shot with world hunger,” rapper Curtis “50 Cent” Jackson has enlisted a big ally: Big Red, that is. The company that makes the…
Good Thinking! Nawgan Lands Investment from Kirin
Nawgan, the tiny brain health beverage out of St. Louis founded by brain scientist Robert Paul, has landed investment from Kirin Holdings, the owner of Kirin beer. Kirin Holdings also…
Nestle Brings on Mother Nature
Nestle Waters apparently believes that Mother Nature has survived a recent onslaught by Vitaminwater, and that she — or at least her portfolio of four-legged woodland assets — is ready…