Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Diet Energy Grabs a Bigger Piece of the Pie

It isn’t a premium beer situation, where Bud Light and Miller Lite are leading their flagship brands in sales and distribution, but as the energy drink category matures – and…

Karma Takes First Big Step – Into Polar, De Crescente

Expanding off a controlled upstate New York launch, Karma Wellness Water, a new “mix-to-drink” water that rolled out in late summer, has added two key distributors. The brand, started by Jolt Cola founder C.J. Rapp and Snapple veteran Jeff Platt, is moving into both Polar in Massachusetts and Connecticut and De Cresente in Albany, N.Y.

Starbucks Scoops Up Evolution Juice for $30 Million

It didn’t take long for Evolution Juice to realize its dream of using high-pressure pasteurization to go across the country. But it’s going to take a less traditional route to doing it – because it’s going to be carried on the fins of the Starbucks mermaid. The coffee giant yesterday announced today that it was purchasing the four year-old juice company for $30 million, and plans to use it as the lynchpin of a bold move into what chairman Howard Schultz termed a “$50 billion health and wellness sector.”

Coast Brands to Represent Xing in Chain Accounts

Call it the culmination of a long-term courtship: fast growing natural brand Xing Tea has partnered with Coast Brands Group to try to expand its presence in national chain accounts.…

Vita Coco Changes NY Distributor to DPS

Vita Coco is no longer in an Exclusive relationship. The brand’s co-founder, Mike Kirban, announced today that he was shifting distribution responsibilities for the Manhattan, Brooklyn and Queens regions from…

NACS New Product Hunt

Just as the crowds hitting Cupertino, Calif. for the Apple announcement may have been disappointed by the lack of an iPhone 5 announcement, visitors to the National Association of Convenience…

Hansen’s Hires West “Coaster”

In a hire that is notable for what it indicates about Hansen Naturals Corp’s increasing emphasis on the Hansen Beverage Co. portfolio of products — long the weak sister to…

Xing Launches Juice Line

Maybe they should change the name to Xing Beverage. Xing Tea, the canned all-natural line produced by the owners of New Age Beverage Company in Colorado, is rolling out a…

Class Action Filed Against Naked Juice

First it was coconut water, where claims concerning the electrolyte levels of O.N.E. have recently come under legal fire. Now, it’s Naked Juice, which is facing the potential of a…

Hansen’s Beverages Goes Half-and-Halfway

Under VP of Marketing Blair Owens, Hansen’s Beverages, the natural beverages company that is better known as the owners of Monster Energy, has slowly begun to extend its portfolio into…

O.N.E. Rebrands Active, adds Supply from Philippines

It wasn’t an easy summer for O.N.E. Expectations that the brand would be entering the Pepsi distribution system on a national level – and that the product itself would be…