As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Following the announcement of its sixth consecutive sold-out BevNET Live conference, BevNET.com is pleased to announce the return of a free, live video stream. It which will be broadcast from…
It isn’t a premium beer situation, where Bud Light and Miller Lite are leading their flagship brands in sales and distribution, but as the energy drink category matures – and…
Expanding off a controlled upstate New York launch, Karma Wellness Water, a new “mix-to-drink” water that rolled out in late summer, has added two key distributors. The brand, started by Jolt Cola founder C.J. Rapp and Snapple veteran Jeff Platt, is moving into both Polar in Massachusetts and Connecticut and De Cresente in Albany, N.Y.
It didn’t take long for Evolution Juice to realize its dream of using high-pressure pasteurization to go across the country. But it’s going to take a less traditional route to doing it – because it’s going to be carried on the fins of the Starbucks mermaid. The coffee giant yesterday announced today that it was purchasing the four year-old juice company for $30 million, and plans to use it as the lynchpin of a bold move into what chairman Howard Schultz termed a “$50 billion health and wellness sector.”
Call it the culmination of a long-term courtship: fast growing natural brand Xing Tea has partnered with Coast Brands Group to try to expand its presence in national chain accounts.…
Vita Coco is no longer in an Exclusive relationship. The brand’s co-founder, Mike Kirban, announced today that he was shifting distribution responsibilities for the Manhattan, Brooklyn and Queens regions from…
There’s no reason to cancel the band or the Justice of the Peace, but it’s obvious that the rumored rush to the altar by Coca-Cola Co., Inc. and Zico Coconut…
Just as the crowds hitting Cupertino, Calif. for the Apple announcement may have been disappointed by the lack of an iPhone 5 announcement, visitors to the National Association of Convenience…
In a hire that is notable for what it indicates about Hansen Naturals Corp’s increasing emphasis on the Hansen Beverage Co. portfolio of products — long the weak sister to…
Maybe they should change the name to Xing Beverage. Xing Tea, the canned all-natural line produced by the owners of New Age Beverage Company in Colorado, is rolling out a…
First it was coconut water, where claims concerning the electrolyte levels of O.N.E. have recently come under legal fire. Now, it’s Naked Juice, which is facing the potential of a…
Under VP of Marketing Blair Owens, Hansen’s Beverages, the natural beverages company that is better known as the owners of Monster Energy, has slowly begun to extend its portfolio into…
Pure Via™, a Stevia-based, natural origin, low-calorie sweetener will help contribute to a healthier lifestyle for UK consumers Pure Via™ has already achieved more than 60% market share and attracted…
It wasn’t an easy summer for O.N.E. Expectations that the brand would be entering the Pepsi distribution system on a national level – and that the product itself would be…
