Under VP of Marketing Blair Owens, Hansen’s Beverages, the natural beverages company that is better known as the owners of Monster Energy, has slowly begun to extend its portfolio into a variety of hot beverage categories.
Owens, formerly a brand manager at Coca-Cola and Gallo, among other companies, made his biggest splash last year with the release of Hubert’s Lemonade, a friendly glass-bottle lemonade brand named for company founder Hubert Hansen.
With momentum behind the lemonade — in addition to natural channels, it is in key DSD accounts like Haralambos in L.A. and Spike and GBL in Arizona — Owens revealed during Natural Products Expo East that he is also extending the brand into the tea space with the launch of a line of half-and-half tea and lemonade blends.
The line will be available in peach, green tea and black tea lemonades, sweetened with stevia and sugar and carrying an MSRP of between $1.29 and $1.39. In an effort to compete in convenience as well as natural and specialty channels, the brand will come in 16 oz. cans.
Additionally, Hansen’s is broadening its portfolio with an impending launch of Aguas Frescas under the brand name Angeleno Aguas Frescas later this fall. The brand will come in five flavors, with a glass bottle package and about 60-80 calories per 8 oz. serving.