Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Jenkins, PCGA Looking for NEXT Investors

It’s an interesting play in an expanding space: NEXT Proteins, the current project of Designer Whey and Detour Bar founder David Jenkins, is attempting to sell its collection of protein-centric…

Nestea to Change Hands While Coke Grows FUZE

The Coca-Cola Co. and Nestle have confirmed that Beverage Partners Worldwide — their 20-year partnership marketing Nestea in the U.S. has been fundamentally altered to focus away from North America.…

Breaking: NWNA to take Nestea, Coke to In-FUZE Tea Biz, Report Says

The Coca-Cola Co. will be offering a new cold-filled RTD tea made under the FUZE brand to its distribution network after ceding the declining Nestea brand to Nestle, its partner in the fraying Beverage Partners Worldwide joint venture, according to a report in Beverage Digest. The move would allow Nestle Waters North America to take over Nestea in the U.S., rolling it into an expanding tea platform that includes the Sweet Leaf and Tradewinds tea brands.

From HANS to MNST

Well, considering that the energy drink business comprises about 95 percent of the company’s revenue, we don’t think there’s much of a shocker here, but Hansen’s Natural Corp. is changing…

Xyience Trucks into GNC

Xyience has landed four SKUs of its Xenergy energy drink in specialty nutrition retailer GNC, a store that has increasingly reached out to energy and fitness beverages in the past year. In an just-released announcement, the company indicated that its Mango Guava, Cherry Lime, Cran Razz and Xtreme Fruit Punch varieties would be made available to up to 1,550 GNC stores, while another 300 GNC franchise operations would also be able to carry Xenergy.

Pepsi Tweet Explained: Street King Nabs Honickman Distribution

Pure Growth Partners' co-founder Chris Clarke has lent some context to business partner Curtis "50 Cent" Jackson's Twitter message that his company had signed a deal for Pepsi to distribute Street King energy shots. According to Clarke, Street King has landed a key independent Pepsi distributor, the Honickman Group, which is known for its powerful execution in the New York and Mid-Atlantic regions.

50 Tweets: Street King into Pepsi

We’re still chasing this, but over on twitter, the ever-tweeting rapper/actor/occasional beverage mogul Curtis “50 Cent” Jackson has told the world that his Street King energy shot has begun some…

OJO Available on ThirstMonger.com

New York, December 29, 2011: OJO fortified eye care nectar, the world’s first Dr. formulated eye care beverage that helps protect and preserve vision, is thrilled to announce the product…

FRS: “Tebow Effect” in Full Force

The Denver Broncos might have lost last Sunday, but they’re still “Tebowing” at FRS. The functional beverage company, which relies on the antioxidant quercetin to provide an energy boost, has…

Facing SEC, “Rudy” Gives Up

Inspirational former Notre Dame football icon Daniel “Rudy” Ruettiger has agreed to pay nearly $400,000 in fines to the Securities and Exchange Commission to settle charges that he lied to…

Video: Two-Headed Monster at BevNET Live

It’s one of the most successful independent beverage brands in the world, as well as a darling of Wall Street, but Monster Energy’s chief achievement seems to be its near-limitless…

Entrepreneurs, Authenticity, and Full Room Capacity: BevNET Live in Santa Monica

Monster Energy sees itself as a lifestyle company. Red Bull is a media empire. As for high-end CSD Izze, Co-founder Todd Woloson said that he saw it as something like an onion. Those ideas about branding – and many other off-beat ideas that are necessary to distinguish beverage companies in highly competitive times – came alive during the BevNET Live Winter event that concluded on Tuesday in Santa Monica.