ZICO Aligns with NFL Players, Inc.
Apparently, even marketing subsidiaries get dehydrated. At least, that’s what we understand from a quick read of this announcement, which is that the licensing and marketing subsidiary of the NFL…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
Former Le-Nature’s CEO Pleads Guilty
Former Le-Nature’s CEO Grogory Podlucky has pleaded guilty to federal charges of tax evasion, mail fraud, and money laundering. Podlucky, whose scheme resulted in more than $600 million in losses…
“I do have the right,” says Lamborghini Energy Drink Distributor
A beverage marketer singled out by the Tonino Lamborghini group as improperly marketing an energy drink licensed under the family name defended himself and his business today, claiming that he…
Rush Limbaugh Teas Off
Yes, the conservative talk baron has launched “Two If By Tea”, which plays on the ride of Paul Revere. We don’t know how to react, except to say that we…
BevNET Live Roundup: Attendees Learn to Grow, Not Just Innovate
From luring investors to locking down trademarks, BevNET Live Summer 2011 offered a full look at the state of the entrepreneurial beverage business. Held on June 6 and 7 at…
Tropical Tempest: A-Rod Endorsement Confuses Coconut Category
So who, exactly, does #13 work for? On the baseball diamond, it’s obviously the New York Yankees, for whom Alex Rodriguez wears the number on his uniform and plays third…
Tales From The Friend Front
Between the kids, the apparent dearth of babysitters in the Northeast, and the overwhelming cattle drive that is the BevNET empire, it’s rare that I have anything resembling a social…
Vita Coco CEO: “Pedal to the Metal Time.”
Buoyed by a series of endorsement deals and a peek at the company’s overall approach to distribution and marketing, the CEO of Vita Coco today revealed important strategic insights about…
Powders: Profit in a Tiny Footprint
Retailers who are in the know can add a strong variety of functional products into a tiny footprint. The key to the powder package isn’t just that it’s portable, but…
Shadow Beverages Acquires Whey-UP
Breaking news out of Tempe this morning: hot off the heels of announcing a deal to develop products with functional health supplier GNC, Shadow Beverages acquired protein-based energy drink Whey-UP.…
In Zone Grows in Ages and Stages
It’s a tossup as to which is harder for a parent putting an overtired child to bed, or waking one up after a long night’s sleep. For In Zone brands, …
FUZE Founder’s First New Drink Hits the Shelf
While consumers have to wait until June to try his long-awaited BODYARMOR SuperDrink line, FUZE founder Lance Collins has another set of products on the market as of today: FMF…
J.M. Smucker Buys Bustelo Cool Owner Rowland Coffee Roasters
The J. M. Smucker Co. has acquired privately held Rowland Coffee Roasters Inc., which makes RTD cold coffee Bustelo Cool and Bustelo Cool Cafe Mocha. J. M. Smucker acquired the…
BevCo’s Battle at Google Vendor Fest
Several entrepreneurial beverage companies recently appeared at the “Googleplex” — the Mountain View, Calif. home base of the omnipresent search engine — in an attempt to grab the taste buds…