O.N.E. Prepping for Big Pepsi System Launch
Competition is continuing to heat up in the coconut water category as national authorizations are starting to pile up. Take O.N.E., which has remained fairly quiet in the four months…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
Source and Style in Conflict – and in Concert
The beauty of Whole Foods wasn’t just the save-the-earth strategy of organics, it was also the marketing of gourmet as a characteristic of natural. No one has ever seen fruit,…
First and First: Nantucket Nectars Co-Founder Joins First Beverage Group
Despite the common names, there hasn’t been any relationship between the employer and its newest employee until now; but in a move that adds a seasoned beverage company CEO to…
Watered Down
What’s the problem with the water business? It turns out it’s the same problem that used to dog the water business: boredom.…
G-Series Marketing Chief: Be Authentic
In this case, authenticity means making sure that a potential athletic endorses actually consumes the product, according to this video interview with Kate Denton, who is in charge of marketing…
New Hires, New Promos, New Distribution, New Products
Hiring: The Ginger People, the leading producer of high-quality ginger products in the U.S., continues its evolution with the announcement of Steven J. Brancamp as National Sales and Marketing Director.…
Red Bull Axing SoCal Network, according to Beverage Business Insights
Pushed by gains in Southern California by chief rival Monster Energy, Red Bull North America is terminating its DSD network in that area, according to a report in Beverage Business…
Fate of Goose Island Soda? It’s Flappin’ in the Wind
Here’s one question most of the beer media didn’t touch when reporting on this morning’s $38 million takeout of the Goose Island Beer Co. by Anheuser Busch InBev: what becomes…
Haralambos Adds Brands, And a Chunk of California
Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…
New Hires: ZICO, PepsiCo, IBWA
Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing. A 25-year…
“G” Symbol Still Lags the Lightning Bolt
The kids are catching on to the meaning of “G,” but when it comes to the logo’s overall impact, Gatorade might be better off hoping that lightning strikes twice. That’s…
Coast Brands Starts Incubation Program
There’s a new small-brand incubator in town, but it’s attached to a much larger brand engine: Coast Brands Group. Coast, which went into business last year as a way to…
Nutrition Capital Network Spring Investment Meeting April 11-12 in New York City
Tuesday, April 11-12, 2011 Grand Hyatt, New York NCN VIII: Spring 2011 Investor Meeting At Nutrition Capital Network’s eighth international Investor Meeting, investors will be introduced to 20 of the…
Evolution Under Pressure at Expo West — And that’s a Good Thing
It’s been one of the hardest questions for high-end juice brands to answer: sure, your juice is the freshest. But how do you keep it that way? The answer, in…