As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
The beverage giant announced that it would be using real cane sugar and heritage 1970s designs in a pair of products that had previously enjoyed limited-edition releases. That means consumers…
Kevin Garnett is no longer a “Knight of G.” Instead, call him a Knight of Z. ZICO, that is. The ultra-intense power forward for the Boston Celtics has agreed to…
“The market is back” for beverage company investment, according to a report from the Sherborn, MA-based investment bank, citing deals in beverage and other natural products that include recent investments…
Pssst! This new Jennifer Aniston online video campaign from glaceau’s YouTube channel is lots of fun, and almost relevant enough to get away with:…
The new product season is heating up heading into next week’s Natural Products Expo West: BevNET has received notice of — and in many cases samples of — piles of…
While the still-patchouli-and-granola scented Natural Foods Expo West show might seem an odd place for performance beverage company FRS to pull back the curtain on a new set of convenience…
Apparently, that wacky Just Chill crew is offering the Ma-Sheen $3 million to be its spokesman — IF he cleans up his act.…
Leaving Bethesda was never on the table. That point, made by Honest Tea co-founder Seth Goldman as he prepared to announce the completion of the purchase of his company by…
Here are the key takeaways from the press release: 1) As expected, co-founder and “TeaEO” Seth Goldman will remain with the brand and run it out of current home base…
In a move that brings a new strategic investor into the beverage game, protein-based sports drink/meal replacement beverage Mix1 has sold a significant minority stake to candy maker Hershey. Mix1…
With the West locked down as a region via DSD and a new partnership with Coast Beverage, and veteran marketer Jesse Merrill on board, Activate Drinks is beginning to make…
It had to happen: following the precedent set by the Eepybird video tribute to the Bellagio fountains, now they’ve come up with a soda-and-Mentos-powered toy race car. Think it can…
She might be the new sales and marketing chief at BAZI, but Debbie Wildrick has moved the shot company onto some familiar turf. Wildrick, the former head of the beverage…
According to the LA Times, an NPR program’s much-ballyhooed attempt to crack the code of the secret formula for the original Coca-Cola — aided by Sovereign Flavors’ own David Ames…
