Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing
Promoted post by Cascadia Managing Brands
RICHMOND, Va. — August 18, 2026 — Graasi Organic Barley Water, the USDA Certified Organic functional beverage brand reviving barley water's centuries-old wellness roots for modern shoppers, today announced its entry into Kroger's Richmond Division. Graasi is supported by new distribution partner Brown Distributing, the Richmond, Va.-based beverage wholesaler.
The Kroger placement marks Graasi's first entry into the retailer's network and gives the brand a foothold the company hopes will grow into broader Kroger distribution as the partnership develops.
Family-owned since 1919 and now in its fourth generation of leadership, Brown Distributing is Virginia's largest Anheuser-Busch wholesaler and a leading beverage distributor, serving more than 2,000 retail accounts across the Greater Richmond, Hopewell, and Petersburg area. The company's addition of Graasi to its portfolio reflects a broader push among regional distributors to bring functional, better-for-you beverages to mainstream grocery shelves alongside traditional beer, cider, and seltzer lines.
Made with organic barley grass juice powder harvested at peak nutrient concentration, Graasi is USDA Certified Organic, vegan, and gluten-free. Each 16 oz bottle delivers 100% of the daily value of vitamins C and D and zinc at just 35 calories. Graasi's Kroger Richmond Division listing includes Citrus Mint, Cucumber Lime, and Lemongrass Ginger, giving shoppers a clean-label alternative in the fast-growing functional water category.
“Barley water has been a trusted wellness ritual for generations, and we built Graasi to bring that same clean, functional hydration to today's health-conscious shopper,” said Chris LaCorata, Founder and CEO of Graasi. “Getting onto shelves in Kroger's Richmond Division is a meaningful step for our brand — Kroger has an incredible relationship with its shoppers, and we're focused on earning their trust one store at a time. Our hope is that this becomes the start of a much bigger relationship, and that we can grow with Kroger into more doors in the markets they serve.”
The launch comes as functional beverages continue to outpace the broader drinks category, with shoppers increasingly seeking simple, purposeful ingredient lists over artificial formulations. Graasi has built national momentum in 2026 with distribution expansions across the East Coast, Midwest, and West Coast, along with recognition from the Mindful Awards, GHP Holistic Health Awards, LUXlife Food and Drink Awards, and a 2026 NEXTY Awards finalist nod.
Graasi's sales and marketing are managed by Cascadia Managing Brands, a leading food and beverage brand management company based in Ramsey, N.J.
Graasi is available now at participating Kroger stores in the Richmond Division, and nationwide via graasi.com.
About Graasi Organic Barley Water
Graasi Organic Barley Water is a clean-label functional beverage brand made with organic barley grass juice powder, offering plant-based hydration for wellness-focused consumers. Available in Citrus Mint, Cucumber Lime, and Lemongrass Ginger, Graasi is USDA Certified Organic, Non-GMO, vegan, and gluten-free, delivering 100% of the daily value of vitamins C and D and zinc in every 16 oz bottle. The brand is managed by Cascadia Managing Brands.
About Brown Distributing
Founded in 1919 and family-owned into its fourth generation, Brown Distributing is Virginia's largest Anheuser-Busch wholesaler and a leading beverage distributor serving more than 2,000 retail accounts across the Greater Richmond, Hopewell, and Petersburg area. The company is committed to delivering the finest products and the highest level of service to its retail partners.
About Cascadia Managing Brands
Cascadia Managing Brands is a leading food and beverage brand management company based in Ramsey, N.J. Cascadia helps its portfolio of emerging and growth-stage brands, including Graasi Organic Barley Water, manage sales and marketing.
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Bill Sipper
Managing Partner, Cascadia Managing Brands
201-376-1667
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