Juice Giant Bolthouse Launches Water Line
Attempting to diversify beyond its strong suite of fresh juices, Bolthouse Farms has launched a flavored water brand called Aura, and it’s got a big client already: Target stores are…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
Ex-PepsiCo Marketer Hartman Off to Sea (World)
Michael Hartman is going from marketing for Pepsi bottlers to marketing for bottle-nosed porpoises — and other sea critters, bottle-nosed or otherwise. Hartman, most recently VP of Marketing for Pepsi…
Ross Colbert Heads to Rabobank
Longtime beverage space dealmaker (and frequent BevNET Live speaker and panelist) Ross Colbert has departed media and consulting firm ZenithInternational for a global strategy position with international investment concern Rabobank,…
New Honest Tea Marketing Chief: “We’ve Bought Honest Kids For a While”
In announcing the hiring of Peter Kaye as its vice president of marketing Friday, the company brought on a veteran beverage marketing expert who has also worked on several major…
National Consumers’ League Complains to FTC about vitaminwater Ads
You decide. Is THIS: A) Yet another example of the wickedly snarky POS materials that have helped propel vitaminwater to the forefront of the enhanced water category? OR B) The…
Vibranz Shakes Loose CEO Cordtz
Vibranz CEO David Cordtz has resigned from the fast-growing kombucha maker, BevNET has learned. Cordtz, a veteran winemaker and former owner of the Sonoma Sparkler brand of sparkling juice, left…
Weekend Beverage Headlines: O.J. Mayo, Repole bids on the Mets, and a Refreshed Pepsi Refresh
Not that they would want to, of course, but even those retreating to the friendly confines of the sports section this weekend couldn’t escape the beverage business. Especially not with…
JAMA Column Takes Aim at Energy Drinks
In the wake of the FDA’s action on Four LOKO and other alcoholic energy drinks, many industry observers — as well as many drinkers — quickly noted that the products…
FMI, GMA introduce “Nutrition Keys” Labeling for Food and Beverages
Maybe they’re trying to get a mention in the State of the Union: first Walmart said it would get on board with Michelle Obama to begin an effort to provide…
The Flow: BevNET’s Re-Do; Coke Gets Green Light; ZICO in Target
The Flow might be still be settling into its digs here on the new BevNET home page — there’s still no hook for its bathrobe, even – but there’s news…
Pitaya Plus Green Shoots Equals Whole Foods
Fast-growing UNFI-alternative natural foods distributor Green Shoots has added a pair of beverages to its portfolio, helping open the door for at least one embryonic juice brand. Green Shoots founder…
New Leaf Sells Shares, Settles Debt
Tea maker New Leaf Brands announced that it was converting debt to shares in the company as part of a series of capital raising moves. In addition to the conversion…
FTC Approves Coke Purchase of Honest Tea…Should They Decide to Purchase It
The FTC has announced that a Coca-Cola Co. purchase of Honest Tea would meet antitrust approval, according to the news agency Reuters. With a 40 percent stake in the organic…
Gov’t Advisory Board: Give FDA More Authority
The U.S. Government Accountability Office (GAO) has recommended that Congress grant the Food and Drug Administration the power to examine the scientific underpinnings for the functional claims that food and…