Sipper Resignation Detailed in New Leaf SEC Filing
A public filing with the Securities and Exchange Commission indicated that former New Leaf Tea COO Bill Sipper resigned from the company following allegations that he had acted improperly toward…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
Activate Adds Marketing Muscle
Activate Drinks maker The Rising Beverage Company has announced that it has hired Jesse Merrill as its new Director of Marketing. Merrill had been VP Marketing of Honest Tea. He…
Bill Sipper Leaves New Leaf
New Leaf Tea COO Bill Sipper has departed the company after nearly a year on the job. “I remain a stockholder and I hope they do well,” Sipper said. New…
Eric Schnell “I AM” Back
Former Steaz President Eric Schnell is stepping back into the beverage arena with a line of functional single-dose 2.5 oz. liquid supplements called “I AM.” Schnell said he and partner…
Passing for Broncos, Tebow to Pitch for FRS
Mired in a 3-11 season, rookie quarterback Tim Tebow’s first start as a Denver Bronco might have come at a tough time for his team, but for Carl Sweat, CEO…
ZICO Goes With Coke System in LA, Boston
ZICO Coconut Water yesterday notified two of the largest independent distributors in the country that it is terminating their relationship in favor of the Coca-Cola network. The move means that…
Jamba Aboard, Zola Pushes For Supplement Aisle
With the launch of a three-product line in combination with Jamba Juice, Zola is preparing to enter new channels – including supplements — in the coming year. The Jamba Daily…
Activate International? Tata Hints at It
International beverage conglomerate Tata Global Beverages took a step into the U.S. market today by taking the lead role in a $21 million investment in Activate drinks, a fast-growing line…
Jamba, O.N.E. Launching Branded RTD Smoothie
Adding coconut water to smoothies has fast become an easy way to brands to drop their caloric content while upping their nutritional quotient, along with adding, due to the increasing…
Relaxation Drinks Face Less-Than-Mellow Lawsuits
Their names imply calm and quiet, but an angry lawsuit has broken out between the founders of two of the first relaxation drinks, Drank and Lean. The suit dates back…
Gatorade To Go Direct to Stores
Consumer products analyst Bill Pecoriello called a switch from warehouse to DSD distribution for Gatorade products one that “made sense” for both PepsiCo and its bottlers. The announcement, made earlier…
Can Coast Brands Help Companies Coast Into Retail?
It is, to be sure, a Catch-22, and it’s one that’s been discussed repeatedly – and with ongoing frustration –by many a growing beverage marketer. It goes something like this:…
O Water, Polar in Deal Talks
A long-rumored arrangement between Polar Beverages and O Water, the enhanced water/sports drink company started by Nantucket Nectars cofounder Tom First, is nearing completion, First confirmed today. “It looks like…
Despite Growth, New Leaf Cuts Staff
New Leaf Tea fired nearly 1/3 of its employees today as the company attempts to reduce expenses even as it experiences significant sales growth. The firings are part of a…