Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeffrey Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeffrey is also responsible for developing the content for conferences like BevNET Live and Food and Beverage University (FBU). Jeffrey previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. Jeffrey is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeffrey has also been named in Forbes as one of the 25 Most Influential Kingmakers in Consumer and Retail Companies. He is still trying to live that one down.

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Posts by Jeffrey Klineman

Ingredient Trends: 5 for Function

All of these natural functional products are available in beverages right now: and they’re growing and on-trend.

Diversity in Natural Foods: The Way Forward

Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity.

Charcoal on Call: Dirty Lemon Launches on Instagram

The high-pressure processed detoxification product is made with water, activated charcoal -- an ingredient that’s currently on the rise in food and beverage applications -- along with lemon juice and dandelion and ginger root extracts.

Bulletproof Launches FATwater, Raises $9M

Bulletproof is currently a lifestyle platform with roots in media and home-preparation coffees and supplements, but with the investment it is branching into a brick-and-mortar cafe and store, as well as the RTD product.

Washington Post: Seltzer is “Cooler than Coke”

Singled out as symbols of the category’s development are fast-growing LaCroix Sparkling Water, a product of National Beverage Corp. and Sparkling Ice, owned by Talking Rain.

Merchandising: Basemakers Strategy Fleshed Out, Includes Repsly

The key, Baumann said, is to offer high-quality merchandising upgrades for brands based on their promotional schedules, so that when Basemaker representatives hit the stores, they are able to build attractive end-cap displays to draw attention to the products.

Suja Backer ACG Invests in Way Better Snacks

Fresh off the sale of Krave Jerky and the public offering of Shake Shack, consumer products fund ACG has put an undisclosed amount of money behind sprouted-grain platform Live Better Brands, which makes Way Better Snacks.