Ozempic & CPG: Fear & Loathing, or False Alarm?
The long term impact of GLP-1 drugs on consumer behavior remains to be seen but many CPG food and beverage companies are already preparing.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
Road Warriors: Tips for Winning Your Costco Roadshow
Club chain Costco for years has used roadshow sampling events as a testing ground for new brands being considered for a rotation in-store. The process of planning, staging, executing and following through can be complicated and fraught with risk.
Lucky F*ck Lands $4M Investment, “Moving Quickly” With Distribution Growth
Energy drink maker Lucky F*ck, launched by Kate Farms founder Richard Laver, has landed a $4 million seed investment from Imaginary Ventures to expand its distribution into Southern California and Texas.
Yerbaé Teams With Penn State NIL Collective To Build “Beachhead” For Eastern Expansion
Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
“Hemp Is Back” in NY As Judge Backs Injunction
In a significant win for the burgeoning hemp THC-infused product industry, the New York Supreme Court ordered yesterday a preliminary injunction against the emergency measures that abruptly halted the sale of THC-infused products in August.
Black Rifle: Wholesale Growth Hits +91%, New CEO Steps In
Black Rifle Coffee Company reported revenue of $100.5 million during Q3, a 33% improvement year-over-year, as it prioritizes its wholesale and RTD sales.
NOOMA Prioritizes Function In Packaging Refresh
Sports and energy drink maker NOOMA has refreshed its packaging for the first time in the brand’s nearly 10 year run as it drills down on functionality and focuses brand-building in ecommerce channels.
Dirty Hands Acquires Sales Consultancy Firm Burgess Strategic Advisors
Dirty Hands is expanding its range of client services in brokerage, merchandising and sales support with the acquisition of CPG sales consultancy firm Burgess Strategic Advisors.
Intent Brands Revamps With Gamer-Positioned Functional Drink
Intent Brands has relaunched its functional drink line under the new name, Sly, as it positions toward providing a healthier, calming beverage option for gamers, streamers and the eSport community.
BCAA Bet: Optimum Nutrition Rebrands AMIN.O. Energy Drink
Optimum Nutrition has revamped the packaging of its RTD energy drink Amin.O Energy as the company invests in bringing the product to wider distribution.
New Money: Alethia’s First Fund Targets Bev-Alc
Alethia Venture Partners is targeting bev-alc brands and companies that complement its beverage investments in its initial $50 million fund.
“We Learned From Our Failures”; Inside 5-Hour Energy’s Growing Pains
Living Essentials has struggled to find its footing in the energy drink category after launching its full-sized, 16 oz. format in late 2021. Armed with more flavors and a distribution strategy focused on grocery, 5-Hour is starting to make gains.
Missed Shots: How 5-Hour Is Responding to Slumping Sales
After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.
REBBL Rebrand Targets Mainstream; “It’s a Different Consumer”
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.