Wild Blood Positions for National Growth With Veteran CPG Sales Hire

Wild Blood has appointed industry veteran Mark Ellis as Director of National Sales, a move that underscores the company's ambitions for nationwide growth in 2026 and beyond.

Ellis brings more than three decades of experience in the beverage and consumer packaged goods industry. Over his career, he has held senior commercial leadership roles with both established corporations and disruptive upstarts, including Glaceau Vitaminwater, Bai Brands, Boxed Water, Ounce Water, Once Upon a Coconut, and Looner Sodas. Ellis has been instrumental in scaling brands from early-stage concepts into nationally recognized names, spearheading product launches, guiding entry into new markets, and building sales infrastructures designed to last.

At Wild Blood, Ellis will lead the company's sales strategy as it transitions from a regional player into a national brand. His role encompasses establishing distributor relationships in new territories, securing placements with major retail accounts, and building a sales organization capable of supporting long-term expansion.

This leadership addition comes at a pivotal time. Consumer interest in alternatives to alcohol and sugary beverages is accelerating, and coconut water is increasingly viewed as a natural, functional option. Wild Blood is meeting this demand with a bold identity and a focus on authenticity that sets it apart in a crowded marketplace. By pairing that brand differentiation with Ellis's proven ability to open doors and build distribution from the ground up, the company is positioning itself for sustained success.

"Mark has a history of helping brands cross the gap between regional presence and national distribution," said Taylor Ellison, Founder & CEO of Wild Blood. "That's exactly the stage we're entering now, and we're confident in our ability to scale under his leadership."

With Ellis at the helm of its sales efforts, Wild Blood is preparing to roll out across new regions throughout 2026, targeting both retail and on-premise channels. The company's strategy emphasizes building durable partnerships with distributors, cultivating relationships with retailers who align with Wild Blood's values, and continuing to build an authentic brand identity that resonates deeply with consumers.

The addition of Ellis represents more than a leadership hire - it is a signal of Wild Blood's readiness to compete at a national level and a commitment to pairing brand creativity with seasoned commercial expertise.