Going Green: THC Brands Line Up Investments Amid Regulatory Storm Clouds
Three hemp-derived THC brands have lined up new financing rounds of less than $2 million each, even as regulatory challenges mount state-by-state.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
InvestBev Backs Lucky Energy; Brand ‘Not Waiting’ To Tap New Partners
Private-equity firm InvestBev Group announced itself this morning as an investor in Lucky Energy, adding “mid-six-figures” to the company’s $14.2 million round in March.
Pepsi Cleared Of ‘Nakedly Political’ Pricing Allegations
The Federal Trade Commission (FTC) voted on Thursday to dismiss allegations that PepsiCo gave “unfair pricing advantages” to a major retailer while raising prices for its competitors.
Soda, Energy Drinks Dropped From Nebraska SNAP
Nebraska has successfully petitioned the USDA to remove soda and energy drinks from the state’s SNAP benefits, signaling a broader change happening in MAHA policy and its impact on the beverage industry.
Nowadays Tests THC Template For Sports At F1 Miami Grand Prix; ‘It’s A Massive Experiment’
Hemp-derived THC brand Nowadays activated at Formula 1's Miami Grand Prix earlier this month, presenting a case study in how cannabis beverages can partner with live event venues.
Daily Briefing (Insiders Only): Coffee Prices By The Numbers
That morning cup-a-joe burning a hole in your pocket? You’re not the only one. The average price of ground roast coffee hit a peak last month, topping $7.50 per pound, representing a nearly 25% increase year-over-year, according to the Federal Reserve Bank of St. Louis (FRED).
Beer Run: Can THC Brands Find Safety in Three-Tier System?
Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.
Web Weed: THC Drinks Crush It Online – But For How Long?
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
Coke: ‘All-Weather Strategy’ Buoys Q1 Earnings
The Coca-Cola Company reported improved operating margin and earnings per share driven by pricing actions amid a “dynamic external environment” in Q1.
Basemakers Founder To Launch AI-Guided VC Fund
CPG industry veteran Max Baumann is launching a new VC firm, Back to Back VC, that will pair merchandising and strategy firm Basemakers' data with AI technology to guide investment opportunities.
Amid Cost Crunch, CPG Founders Seek Assistance From Overseas
Outsourcing CPG industry positions can be polarizing at a time when tariffs have become a touchpoint for reshoring jobs to the U.S., but creating efficiencies in a startup business could be the difference between success and failure.
Here’s A First Look At BodyArmor’s Visual Makeover
BodyArmor unveiled its updated label design, new formulations and an advertising campaign leveraging its athlete ambassadors.
Culture Pop Lands $15M To ‘Close The Gap’ In Modern Soda
Culture Pop has raised over $15 million, boosting marketing and expanding distribution as competition in the modern soda category heats up.
Nixie Nets Nearly $27M Investment
Nixie Beverage Company has landed a $26.9 million investment as it scales deeper into the zero-sugar soda set.