Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

Contact Information »

Posts by Martín Caballero

No Cap Closes $3M Round to Fuel Supply Chain, Marketing Growth

After pulling off its first activation at the X Games last month, zero-sugar soda No Cap is putting more fuel in the tank for the second-half of 2025 with $3 million in new investment to support supply chain optimization and marketing support.

Cookies Enters Spirits With RTD Tequila Cocktail Launch

The San Francisco-based cannabis cultivator and lifestyle brand is entering the ready-to-drink cocktail market with Adios, a four-SKU line of beverages made with fruit juice and ultra-premium tequila.

Fashion Brand Von Dutch Enters CPG With Plans for Spirits, Cafés

The Von Dutch brand, acquired by New Jersey-based WSG Brands in 2024, will launch into beverage with “organic, plant-based mocktails and healthy sodas” created in partnership with California-based Flavor House and released through a new venture called Von Dutch F&B.

Distribution: Gold Coast Steps Up With ‘Proven’ Brands

The New York City DSD house’s trio of new signings in key categories -- OWYN, Jolene and Spindrift -- signal that it has the clout to attract experienced brands that need support up-and-down the street.