Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Poppi Reaches $8.9M Settlement Over Gut Health Claims

As Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker may be nearing another deal, this one with a class action group of consumers alleging they were misled by the drink’s gut-health claims.

Bloom Expands in RTD with Prebiotic Soda Launch This Fall

Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.

Snoop Dogg, Harmony Craft Bevs Partner on Functional Drink Co

The legendary rapper and entrepreneur announced a strategic investment and partnership with Craft Harmony Beverages today that brings along both his existing range of THC-infused beverages and his considerable cultural cache.

Slate Says Co-Packer Stole Secrets to Launch Rival Brand Nurri

The Boston-based high-protein chocolate milk and iced coffee startup is suing its co-packer, Horseshoe Beverage Co., for allegedly stealing Slate’s trade secrets to develop their own rival product for launch partner Costco.

Pressed Juicery Pushes into Wholesale: ‘We’re a CPG Brand”

How does a boutique wellness bar — sporting no less than 32 juice SKUs and 12 shots, not to mention a host of other offerings — stake a claim to retail store shelves? That’s the question driving Pressed CEO Justin Nedelman.

Aura Bora Acquired by Next In Natural

Sparkling water brand Aura Bora, known for its creative can designs and botanical infused flavors, has been acquired by New York-based investor and brand collective Next In Natural.

Guayakí Distro Pivot Sparks Layoffs As YMCO is Mostly Dissolved

The majority of staff at Guayakí’s self-distribution division, The Yerba Mate Co. (YMCO), have been laid off following the company’s announcement of a national distribution partnership with Anhesuer-Busch (AB) earlier this month.