Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Energy drink brand G.O.A.T. Fuel has drafted a new star investor with the addition of New York Giants outside linebacker Kayvon Thibodeaux, joining a roster of other NFL headliners now working with the brand co-founded by Hall of Fame receiver Jerry Rice.
Hemp-derived THC beverages and edibles are now officially off limits in California after the state's Office of Administrative Law approved Gov. Gavin Newsom's proposed emergency ban on Monday.
In a move set to impact “thousands of customers,” American Canning today halted operations at its Aluminum Toyo Ultimate Can (aTULC) manufacturing plant in Texas, abruptly ending an innovative first-in-the-nation packaging partnership that had attracted significant interest from ready-to-drink cocktail and energy drink makers.
Over the course of a decade as founder and CEO of functional beverage platform Tru, Jack McNamara gradually shepherded the Massachusetts-based brand from its early days as a liquid shot through to its current format – a line of 12 oz. canned RTDs – picking up industry backers (Polar boss Ralph Crowley) and investors (BTomorrow Ventures) along the way.
Westrock’s facility is a high-stakes gamble for the family owned company, which went public via a SPAC merger in 2022. Its recent Q2 earnings report underlined the urgency of making this experiment work: a $17.8 million loss on the back of a 7.3% sales decline.
Against the backdrop of an evolving market, United Sodas (formerly United Sodas of America) is betting that its updated, minimalist visual approach can offer consumers less-as-more.
Beyond a catch-all ‘functional cold brew,’ Taika has further defined itself as “fueling creativity”; it just so happens that ceremonial grade matcha appears to be the preferred octane.
Monster Beverage Corp. struggled to overcome weak sales growth for its energy drinks in Q2, while its nascent beverage-alcohol division also took a step back.
Celsius reported a 23.4% rise in revenue in Q2 2024, as the energy drink maker’s growth continued to slow after a prolonged period of significant gains, according to the quarterly earnings report released this morning.
Refresco Beverages is asking for at least $67 million in damages after accusing former client Congo Brands of backing out of a long-term production agreement for sports drink PRIME, according to a lawsuit filed last week in the Court of Chancery in Delaware.
Flow Water and BeatBox Beverages are extending their manufacturing agreement for a further year while raising its high minimum total revenue by nearly $100 million, the companies announced in a press release this morning.
Coca-Cola’s volume growth overseas has helped buoy softening numbers in North America, where declines across water, sports drinks, coffee/tea, soda and its flagship brand dragged volume down 1% in Q2 2024.
Convenience store retailers are an upbeat bunch at the moment, per the latest Beverage Bytes survey of around 30,000 retail locations (~20% of the channel) by Goldman Sachs Equity Research.
Founder Matthew Murray’s new line of hemp-derived 2 oz. shots seek to recontextualize THC, CBD and other lesser-known cannabinoids within the familiar context of a function-specific platform brand.
