Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Report: Funding Climbs in Q1, But Flows to Fewer Brands

Venture investment in food and beverage brands is at its highest point in two years, according to the latest Q1 2024 report from research group The FABID. But that doesn’t mean the market isn’t still tight, as well.

This Water Is Not Beer: Brami Co-Founder Rides Canned H2O Wave

While Not Beer co-founder Dillon Dandurand acknowledges Liquid Death’s appeal as an alcohol alternative, his brand aims to make that relationship and positioning even closer by calling out the contrast in the most obvious way possible.

Morgan Wallen-Backed Ryl Tea Targets Awareness, Accessibility Via DSD

As a fast-rising company in a fast-growing category, Ryl Tea is at an early inflection point in its short lifespan. Speaking about its run thus far, CEO and founder Blodin Ukella emphasized the brand’s attention to efficiency, cash flow and judicious P&L.

Expo West Notebook: Verve, Equator Capture Cold Coffee Buzz

Our latest Expo West recap takes a look at innovations and updates in the RTD coffee category, including revamped and reformulated oat milk lattes from Verve, Equator's latest line expansion, a new brew from New Mexico and RISE Brewing's keg-free collab with coffee dispenser BROOD.

Ruby Exits ‘Rubyverse’ In Search of New Worlds (& Stores)

For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.

Guayakí Announces Ben Mand As New CEO

Guayakí Yerba Mate is revamping its executive leadership, announcing today the appointment of Harmless Harvest chief executive Ben Mand as its new CEO, with Robyn Rutledge, the company’s interim CEO since November, transitioning to Board Executive Chair.

Backed by New Investment, GNGR Labs Looks Beyond NYC

New York-based GNGR Labs has secured a low seven-figure investment round led by Gather Ventures and with participation by Bochi Investments, representing the brand’s first outside money.

Vertosa, Dohler Partner on Ingredients Deal

Having already created a proprietary technology to infuse cannabis into food and beverage products, Vertosa is looking to solve another problem: making those products taste good.

PepsiCo Bottlers Take Gatorade Pallet Fight To NY Supreme Court

A Gatorade pallet program is at the center of a complaint filed last month in New York State Supreme Court in which two major independent Pepsi bottlers and their subsidiaries accuse the company of undercutting their position after enforcing a switch to DSD last March.

Sanzo: Steve Aoki, Simu Liu Onboard As Investors

After opening a new investment round in January that has already raised $5 million, Sanzo is adding some star power to its cap table, announcing this morning that producer/DJ Steve Aoki and actor Simu Liu are joining the sparkling water brand as investors.

SunOpta: Rising Revenue in Q4 Helps Stem More Losses

SunOpta is trending positive despite another year of double-digit revenue declines, beating analysts’ expectations by posting $11.7 million in losses for Q4 2023 and $181.6 million for the year in its latest earnings report.