Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Five Questions With Monarch Emulsions CMO Derek Gould

We spoke with Monarch Emulsions' chief marketing officer Derek Gould about the company’s market strategy, its outlook on the rise of hemp-derived D9 drinks and the major industry-wide challenges that lie ahead.

Westrock, Select Milk Partner To Produce Milk-Based Coffee RTDs

Westrock Coffee is expanding its already ambitious strategic vision for ready-to-drink, announcing yesterday an agreement with Texas-based Select Milk Producers to create a joint venture for dairy or plant-based milk coffee-based beverages.

Biosteel, Flow Agree Manufacturing Deal

The new ownership group at sports drink brand Biosteel has forged a three-year manufacturing partnership with fellow Canadian beverage maker Flow Beverage Corp.

Nutpods Sells to Kroger-Backed MPearlRock

Nutpods, the plant-based coffee creamer brand founded in 2013 by Madeline Haydon, has been acquired by Kroger-backed investment group MPearlRock, the company announced this morning. Terms of the deal were not disclosed.

Rowdy Energy To Shut Down This Month

Rowdy Energy’s former CEO Jeff Church, who co-founded the brand with NASCAR star Kyle Busch in 2020, revealed that the energy drink company will be shutting down its operations by the end of this month.

Lemon Perfect Debuts Larger Format, New Flavors

Lemon Perfect’s plans for 2024 follow a simple strategy: go big. That applies to both physical footprint -- in the guise of a new 15.2 oz. PET bottle, replacing the existing 12 oz. format -- and the brand’s market ambitions.

Chobani Acquires La Colombe in $900 Million Deal

Chobani has paid $900 million to acquire coffee roaster and retailer La Colombe, the company announced today, a move that sees Keurig Dr Pepper, a minority investor in La Colombe, become an equity stakeholder in the yogurt and dairy company.

White Claw Goes Dry For 0% Alcohol Sparkling Water

White Claw announced yesterday the launch of White Claw 0% Alcohol, a four-SKU line of “premium seltzer for adults” set to begin rolling out in variety 12-packs and single flavor 6-packs on January 1, 2024.