Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Hemp Dreams: Drinkable Company Plans for Pivot

For Mark Mahoney, founder of Massachusetts-based The Drinkable Company, the Delta-9 THC market is beginning to mature to the point where his extensive CPG expertise and experience can further press an advantage.

Raise the Dead: Weird Beverages Teams With Legendary Band

Canned tea maker Weird Beverages is teaming with our Editor-in-Chief’s favorite band, The Grateful Dead, to release a pair of new permanent flavors -- Grateful Grapefruit and Mystical Mint -- in its 16 oz. can Weird Yerba lineup starting on January 1.

G-FUEL Levels Up: Kingswood, First Bev Lead Investment

This morning G FUEL announced new "significant growth equity" in the form of an eight-figure cash investment from Kingswood Capital Management and First Bev, the exact terms of which were not immediately released.

Flow, BeatBox Enter Five-Year Manufacturing Deal

Flow Water is continuing to expand operations at its Aurora, Ontario production facility while simultaneously seeking its divestiture, announcing today a five-year manufacturing partnership with alcoholic RTD punch BeatBox Beverages set to kick off next summer.

“Hemp Is Back” in NY As Judge Backs Injunction

In a significant win for the burgeoning hemp THC-infused product industry, the New York Supreme Court ordered yesterday a preliminary injunction against the emergency measures that abruptly halted the sale of THC-infused products in August.

Guayaki: CEO Kozak Out, Board Member Rutledge In as Interim Chief

Robyn Rutledge, a member of the company's Board of Directors, was announced this morning as the company's Interim CEO, as the "comprehensive search" for a new permanent chief executive kicks off following the exit of current boss Stefan Kozak, who had been in the role since 2021.

Vita Coco: Pricing, Volume Gains Drive +23% Net Sales Gain

We may be heading into the winter season, but it's sunny skies above Vita Coco as the coconut water maker continued to grow in Q3, fueled by a fortuitous combination of pricing and volume increases alongside reduced transportation and supply chain costs.

Keurig Dr Pepper, Electrolit Agree On Long-Term Sales & Distribution Pact

Keurig Dr Pepper (KDP) this morning announced a long-term partnership with Mexican beverage company Grupo PiSA to distribute fast-rising sports drink Electrolit across the U.S., filling a major hole the KDP's portfolio that's been missing since watching BodyArmor flee into the arms of Coca-Cola back in 2019.

Coca-Cola, Pernod Ricard Team For Absolut-Sprite RTD Cocktail

The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.

NACS: KDP Ignites C4, Revamps Bai

Over the past half-decade since its merger, Keurig Dr Pepper (KDP) has steadily assembled, either through acquisition or affiliation, a diverse portfolio of brands across categories. But as seen at NACS, strong performance from its core CSDs is helping provide cover as other portfolio brands seek a jumpstart.