Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Seth Goldman Reveals Logo, Name for New Post-Honest Tea Brand

Honest Tea co-founder Seth Goldman has revealed the name and logo for his new iced tea venture, as well as details about its approach towards environmental sustainability, community support and fair business practices.

Onda Closes $12.5M Funding Round

Sparkling tequila cocktail Onda has closed a $12.5 million funding round led by existing investor Aria Growth Partners, the company announced today. Aria originally backed the brand in its $5 million Series A round last May, and is reinvesting on the back of a strong performance over the past 12 months, during which it has surpassed 10,000 total doors across more than 30 states.

Four Sigmatic Expands Range With Super Powders

Answering consumer demand for more caffeine-free products, mushroom supplement maker Four Sigmatic is widening its functional brand platform with the release of Super Powders, a three-SKU line of enhanced powdered mixes.

Super Coffee Tests ‘ENRGY’ Line

Kitu Life Super Coffee pilot-launched its first non-coffee innovation in Texas last weekend: a three-SKU, zero-sugar energy drink line enhanced with collagen and probiotics called Super ENRGY.

Monster: Pricing +6% In September; FMBs In the Works and Spirits-Based RTDs Under Consideration

Speaking just a few weeks after the energy drink maker’s Q2 earnings report, Monster president and chairman Rodney Sacks said the price increase will kick in on September 1, coming on the heels of incremental hikes in late 2021 and early 2022. The move will put Monster in line with chief rival Red Bull, which communicated to retailers that it will raise pricing by 7.6% (about 10 cents per can) on the same date.

Coca-Cola, Jack Daniel’s Set to Launch RTD Cocktail

The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.

Alkaline Water Co. CEO Richard Wright Resigns, Successor Named

The Alkaline Water Company is officially under new leadership after longtime CEO and President Richard “Ricky” Wright resigned, effective immediately, and was quickly replaced by company director Frank Lazaran on Friday.

Chamberlain Coffee Grows Awareness with ‘Organic’ Swoon, Nutpods Collaborations

To say that Chamberlain Coffee is built around its eponymous namesake is to belabor the obvious. At just 21-years old, vlogger Emma Chamberlain has built an audience of 26 million followers across Instagram and YouTube without much of a gimmick to speak of; her videos include activities like driving, cleaning her apartment and making lots of coffee.

Bolthouse Farms To Acquire Juice Brand Evolution Fresh From Starbucks

Starbucks Coffee has agreed terms with Bolthouse Farms for the sale of its cold-pressed juice brand and business Evolution Fresh, the two companies announced late on Tuesday. Financial details of the transaction, expected to close later this year, were not released.