New Products: Sparkling Coco Water Courtside Leans into ‘Leisure Sport’; Phyll Launches Shelf-Stable Smoothies
Los Angeles-based Courtside is positioning itself as sitting on the sidelines of several categories. Without leaning too far in any specific direction, the product -- a combination of Thai young coconut water, real fruit juice and a touch of carbonation, available in 12 oz. slim cans -- is looking to play well on the court and off.