Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Post-Drizly Spinoff, Lantern Elevates Prez Mahoney to CEO

Boston-based cannabis delivery platform Lantern announced the promotion of its president, Meredith Mahoney, to co-founder and CEO. The move comes less than a year after the company was spun off from former parent Drizly.

Report: Coke Closing on BodyArmor

The Coca-Cola Company is in the closing stages of completing its acquisition of sports drink brand BodyArmor at a valuation of around $8 billion, according to media reports.

Amazon: 100K New Brands Have Joined in 2021

Amazon has welcomed more than 100,000 brands to its U.S. store so far this year, and the company has introduced a suite of new services and user tools aimed at helping those brands gain customers and increase profits. The online retailer made the announcement yesterday at its annual Accelerate 2021 sellers conference in Seattle, where it also revealed that sales by brands are up 60% year-over-year through the end of June.

People Moves: Eternal Water Taps Essentia Talent; Jones Soda Names New CMO

In this People Moves roundup: Eternal Water taps Essentia talent, Jones Soda names new CMO amid push towards cannabis, Lemon Perfect brings on PepsiCo Water+ alum as CMO, Jennifer Yu in as Diageo’s VP of Brands and Culture and New Wave Soda Brings on J.W. Fischer as Sales VP.

Vita Coco Opens Trading on NASDAQ

The Vita Coco Company officially became a publicly traded company today when it was listed on the NASDAQ Global Select Market exchange under the letters COCO.

La Colombe, Whole Foods Partnership Grows With In-Store Cafe Concept

Coffee roaster and retailer La Colombe is expanding its partnership with Whole Foods Market this fall, which will include the opening of two La Colombe-owned and operated “Friends of Whole Foods Market” flagship locations in Texas and New York City.

Don Julio’s Grandson Seeks to Start New Tequila Legacy with LALO

After learning the business from his grandfather, legendary tequilero Don Julio González-Frausto Estrada, Eduardo “Lalo” Gonzalez is seeking to establish his own legacy in the industry through his eponymous premium blanco tequila brand, LALO.