Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Massachusetts-based functional drink maker Tru is poised to move into a new growth stage with the closing of a $3.6 million funding round that includes participation by powerhouse New England beverage manufacturer and distributor, Polar Beverages.
Arkansas-based coffee roaster and distributor Westrock has announced the construction of a new production facility that is set to bolster the company’s burgeoning ready-to-drink beverage business.
Having built its core business in Southern California, functional beverage brand VYBES is now aiming to capture one of the region’s biggest markets; Also, Angry Angel makes its debut in Publix, Rowdy Energy expands nationwide with 7-Eleven, and Wilfred's Non-Alcoholic Aperitif launches in the U.S.
The J.M. Smucker Company continued to cull its CPG brand portfolio today with the announcement of an agreement to sell its natural and organic beverage and grains business to venture group Nexus Capital Management in a cash deal valued at around $110 million.
Canadian cannabis producer Tilray continued to expand its beverage interests with the acquisition of Colorado-based Breckenridge Distillery last week.
Where function had previously been paramount, the proliferation of the functional mushroom category — rising to $7.98 billion in 2020, according to Allied Market Research — means Four Sigmatic is making a slight pivot in messaging with its latest release.
Over recent months, Mineragua has been rolling out its revamped packaging and refreshed identity, led by the tagline “Life With Sparkle,” which aims to position the brand as a bigger player in the $29.7 billion U.S. sparkling water market.
Pepsi Mic Drop, a zero-fee collection of NFTs designed in partnership with VaynerNFT, “pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades.”
Ugly Drinks CEO Hugh Thomas announced today he is stepping down from his role at the sparkling water startup at the end of this week, citing a desire to “take a break and a deep breath before figuring out what is next.”
A collaboration between packaging maker Petainer, HPP technology firm Hyperbaric and organic juice brand Nourish Cold Pressed Juice has seen the development of HPP-ready kegs.
Ex-Mountain Valley Spring Co. CEO Breck Speed and his daughter, Collins Pugh, formerly a director of marketing at the company, are part of the team behind SPLENDOR Water, an import brand marketed as the only bottled water in the world to contain naturally occurring colloidal gold and silver.
Members of the U.S. House of Representatives have introduced a new bipartisan bill aimed at establishing federal standards for CBD food and beverage products.
As it prepares to reintroduce itself to consumers once again early next year, Slice is embracing its roots as a tried-and-true soda, albeit with some improvements made under the hood.
More than simply bringing new consumers into the brand family, the success of Propel Immune Support thus far has served to reorient the company’s growth strategy around functional beverages, both within the line and beyond.
