Outlaw Light Beer Expands Statewide Distribution in West Virginia Through New Partnerships

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Outlaw Light Beer Expands Statewide Distribution in West Virginia Through New Partnerships

Category challenger light beer brand saddles up for Mountain State expansion through Thundering Beverage & The Beverage Market and Martin Distributing

DENVER (March 3, 2026) — Outlaw Light Beer, the No. 1 fastest-growing light domestic beer in the U.S., continues its 2026 expansion with new distribution partnerships covering the Mountain State. From the rolling hills of the Kanawha Valley to the peaks of the Monongahela National Forest, Outlaw Light is now available via Thundering Beverage & The Beverage Market and Martin Distributing, bringing the smooth, easy-drinking light beer to retailers, bars and restaurants statewide.

Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light embodies the hardworking grit and fiercely independent spirit that defines West Virginia. With its crisp, refreshing taste, just 105 calories per serving and a 4.2% ABV, the light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability. A can of Outlaw is the perfect companion for those who live life their own authentic way — whether casting a line along the New River Gorge or hiking with friends at Blackwater Falls State Park.

“From the start, we set out to grow fast, and West Virginia — with its spirit of freedom, resilience and pride — has always been a strong fit for Outlaw Light,” said Ari Opsahl, CEO of Tivoli Brewing Co. “We closed 2025 with meaningful retail momentum and have entered 2026 focused on disciplined expansion. Partnerships like these strengthen our foundation and move us closer to becoming a nationally recognized household name. Thanks to Thundering Beverage & The Beverage Market and Martin Distributing, more West Virginians will now have access to Outlaw across the Mountain State.”

Outlaw Light is currently in an aggressive growth phase, moving from 6,750 placements in 2025 to a projected 32,500+ in 2026.

“We’re proud to bring Outlaw Light Beer to West Virginia,” said Emily Ransbottom, Brand Manager of Thundering Beverage & The Beverage Market. “This brand speaks our language — hardworking, independent and built on doing things the right way. Outlaw delivers a great-tasting light beer with real character, and that’s something folks here appreciate. We believe in the brand, we believe in the people behind it, and we’re excited to grow it across our market.”

Chart-topping artists Koe Wetzel and HARDY are also investors in the brand and longtime fans of Outlaw Light, supporting its continued national expansion. Additional retail promotions and tour-related collaborations tied to the artists are planned throughout 2026.

“It was a good move to partner with Outlaw Light,” said Brad Roberts, Sales Manager of Martin Distributing. “They are gaining traction in the beer category, and I think that Outlaw positions itself as a beer for people tired of being ‘preached to’ by big brands. I personally like the way that Outlaw Light makes it their mission to be simple and provide a high-quality light beer at an affordable price.”

Stay tuned for more updates and keep an eye out for special Outlaw Light events, activations and exclusive collaborations tied to Koe Wetzel’s and HARDY’s upcoming tours. For more information, please visit OutlawBeer.com. To find an ice-cold Outlaw near you, visit OutlawBeer.com/where-to-buy/.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Recognized as a Rising Star in the 2025 Brewbound Awards, Outlaw Light is a better beer done right and is celebrated for pushing boundaries and delivering real flavor, quality and character. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram, LinkedIn and Facebook.

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