Industry Veteran Carlos Carreras Appointed Chief Executive Officer of Second City Distillery, Producer of Durty Gurl Vodka

Augusta, GA — February 25, 2026 — Second City Distillery in Augusta, GA, producer of Durty Gurl, the fast-rising vodka and RTD brand, has appointed industry veteran Carlos Carreras as Chief Executive Officer, effective March 2, 2026.

Carreras brings more than three decades of experience in the spirits industry, with a track record of scaling brands, expanding multi-state distribution networks, and driving disciplined growth in competitive categories. He will oversee national expansion efforts and continued distribution growth for the Durty Gurl vodka portfolio.

Durty Gurl is currently distributed in Georgia, Florida, South Carolina, Kentucky, Tennessee, and Arkansas, with Mississippi onboarding as part of its continued expansion strategy.

“We’re pleased to welcome Carlos to the organization,” said Rene Armas, Executive Vice President of Sales and Strategy. “Having worked together for many years, I’ve seen firsthand his ability to lead disciplined growth and build strong distribution partnerships. His experience will be instrumental as we continue expanding our footprint.”

“Consumers are increasingly value-aware without sacrificing quality,” said Carreras. “Durty Gurl has the fundamentals: strong product, strong price positioning, and real market momentum. I am excited to join such a passionate team and build on the strong foundation they’ve established across these brands.”

About Durty Gurl

Durty Gurl is a premium-quality vodka produced by Second City Distillery in Augusta, Georgia. Built on the principle of delivering a superior product at a smarter price, the brand continues to expand its footprint across the Southeast.