Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Driven by consumer trends and tightening restrictions around product labeling in Meixco, soda brand Buho has taken on a complete line reformulation of its eight flavors which takes it into the realm of functionality with the addition of plant-based prebiotic fibers.
Alcohol distributors are dubious regarding Bang Energy’s ability to rebound from its messy, still-unfurling divorce with PepsiCo, according to a survey by Goldman Sachs Equity Research.
Beyond its appeal to gamers, though, the launch of a dedicated direct-to-consumer digital platform for MTN DEW Game Fuel may also represent a potential testing of the waters for Pepsi’s future endeavors in e-commerce.
After months of climbing, energy drinks sales slowed during the two week period ending on November 28, according to an analysis of Nielsen data by Goldman Sachs.
Despite claims by Vital Pharmaceuticals/VPX Sports boss Jack Owoc that “terminated means terminated,” PepsiCo can continue to distribute the energy drink until the completion of ongoing dispute between the two parties, according to an emergency arbitration ruling issued on Monday.
In an interview with Beverage Digest, Bang CEO Jack Owoc declared the company's distribution agreement with PepsiCo as decisively "terminated" despite the soda giant's saying otherwise.
The beverage company today revealed “The Flaming Joe,” a new spicy pineapple-flavored SKU in its CBD-infused energy line developed in collaboration with Rogan, best known as the host of The Joe Rogan Experience.
Beverage company Dyla Brands is expanding into a new category with the launch of Happy Viking, a line of plant-based protein drinks developed by tennis superstar Venus Williams.
Another hydration-based startup is on the rise, as New York-based Cure Hydration today announced a $2.6 million seed funding round led by Lerer Hippeau Ventures, as well as a nationwide retail expansion.
In this Distribution Roundup, brain-boosting energy drink NERD Focus lays the groundwork for national expansion with partnerships in New Jersey, Nevada and Tennessee. Meanwhile, CBD brands Caliper and DEFY secure c-store partnerships in Texas.
Last month, the brewery launched Collective Project, a Los Angeles-based sister brand that will develop CBD-infused beverages in the United States and THC-infused drinks north of the border in Canada.
Fitness energy drink Celsius is nearing the $100 million mark in annual revenue for 2020 after the company reported $36.8 million in revenue during the third quarter, a new company record and an 80% rise from the same period last year.
Probiotic juice shot maker So Good So You is getting a boost of its own with today’s announcement that the Minneapolis, Minnesota-based company has closed a $14.5 million funding round led by Prelude Growth Partners.
As the first in a slate of new products set to arrive over the next 18 months, Smart Cups’ Refreshers line -- which launched online today -- is set to help the company drive home its core message with a wider target demographic.
