Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Monster: Q4 2020 Sales Beat Projections

Monster Energy continued to push the throttle in the accelerating energy category, reporting a 17.6% increase in net sales during Q4 2020.

Pepsi Introduces Canned Mixer Line Neon Zebra

It may not be ready to pour the drinks, but PepsiCo is at least stepping behind the bar. The company is taking another step in its evolution as an omni-channel food and beverage giant with the launch of Neon Zebra, it’s first ever cocktail mixer.

Intelligentsia, Oatly Reunite for Roaster’s First RTD Coffees

Intelligentsia Coffee and Oatly are extending their partnership into the ready-to-drink world with a line of oat milk lattes — along with a dairy-free black coffee SKU — launching today online and at Intelligentsia cafes in Boston, Los Angeles, New York and Chicago.

GoodSport Uses “Goodness of Milk” To Fuel Sports Hydration Startup

Through its use of ultra-filtered milk permeate as a nutrient-rich base, the company brand is aiming to position its debut product — a four-SKU line of sports drinks in 16.9 oz. bottles — as delivering electrolytes and vitamins “from the goodness of milk.

SORSE Technology “Canna-Bus” Takes Processor On the Road

What began as a quick on-site fix has evolved into a new way for SORSE to grow its business with Cann and other clients at a time when CBD and cannabis co-packers are unevenly distributed and regulated across the country.

PepsiCo Debuts Caffeinated Bubly ‘Bounce’ Line

PepsiCo is officially expanding its interests in the flavored sparkling water market with the release of Bubly Bounce, a caffeine-infused line extension launching nationwide today.

Coke: Sequential Improvement in Q4 2020 Earnings

In announcing its Q4 and full-year 2020 earnings yesterday, The Coca-Cola Company voiced optimism that its business remains healthy and poised for growth despite sales declines and a lingering unresolved tax issue with the Internal Revenue Service.

Pepsi Launches Kids Water Drink Frutly

The three-SKU line, available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors, is aimed at “providing teens with flavorful hydration” and vitamins, according to the company.