Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

ShineWater Signs Distribution Deal with Anheuser-Busch, Launching Pouches

Riding the strength of its positioning as the “only RTD hydration beverage with 100% of the daily allowance of Vitamin D per bottle,” Michigan-based ShineWater has secured a deal that will see it enter Anheuser-Busch’s network of wholly owned distributors starting next month.

Flow Water Sees Revenue, Losses Rise in Q3

Flow Beverage Corp. continued its rapid sales growth in Q3, reporting a net revenue increase of 79% to $12 million compared with the previous quarter, even as net losses widened for the quarter and for the year.

Distribution Roundup: Recess-Breakthru Partnership Continues CBD Distribution Wave

In this weeks distribution roundup: Recess and Breakthru Beverage Group partnership continues CBD distribution wave, Mad Tasty now at Sprouts, blk. expands presence at Walmart, BioSteel joins WB Canna Co. & Wellness' Latin America and Carribean portfolio and 7-Eleven partners with Minibar Delivery.

Fire on the Mountain: MTN DEW Gets ‘Flamin’ Hot’

Earlier today, PepsiCo’s MTN DEW unveiled what could be the strangest in a long legacy of bold innovations: MTN DEW Flamin’ Hot, which takes inspiration from one of the most popular flavors from fellow Pepsi brand Cheetos snacks to create “sweet citrus DEW with a new spicy goodness,” according to the company.